Why I'm Sending My Clients Less
I've cut how often my retainer clients hear from me — in half, on purpose — and it's the opposite of a cutback. Why I moved my main service tier from weekly to fortnightly, and why frequency was never the thing that mattered.
"I've just cut how often my retainer clients hear from me, on purpose — from every week to every fortnight. Here's why that's more of my attention, not less, and the question it should make you ask of everyone you pay."