Wix to Shopify Migration Without Losing
What You've Built

Not if it's done properly. I set up 301 redirects from every Wix URL to its Shopify equivalent, transfer all meta data, and submit updated sitemaps to Google. I've migrated stores from EKM, WooCommerce, and bespoke platforms — the process is the same. The part that gets skipped is testing every redirect before the DNS switch. A single missed redirect on a high-traffic page can undo months of SEO work. Read my full migration guide, or how migration SEO works for what actually happens to rankings week by week.

Yes, and it's worth knowing before you pay anyone. Wix exports your products as a CSV, you reformat it for Shopify's importer, and you rebuild the theme, pages, collections and navigation by hand. If the catalogue is small, the store is new and nothing is ranking on Google yet, that's a perfectly sensible weekend's work and you should keep your money. What the free route doesn't give you is your customers, your order history, or your URLs in any useful shape — and nothing about it creates the 301 redirects that carry search visibility across. If the store earns from Google, free is the expensive option wearing a cheaper label.

Partly, and they're good at the part they do. Tools like Matrixify and LitExtension move products, customers and order history across for a fee that scales with your record count. The distinction that matters: an app moves data, not a store. The theme is still yours to build, and the redirect map is still yours to write — an app has no way of knowing which old Wix address should point at which new Shopify one, and that mapping is where your rankings live or die. Free tiers exist, they cap how many records you can move, and that cap tends to surface halfway through the job.

Typically two to three weeks from start to launch. I build the entire Shopify store on a development URL while your Wix site stays live and taking orders — you never lose a day of trading. The DNS switch itself takes minutes. Smaller stores with fewer products can be faster. Larger catalogues or stores with complex integrations may take a little longer. I'll give you an honest timeline before any work starts.

If you own your domain — whether you bought it through Wix or a separate registrar — it transfers with no issues. I handle the DNS configuration. If you're on a free Wix subdomain (yourname.wixsite.com), you'll need a proper domain. I can help you choose and register one as part of the migration.

Customer data — names, emails, addresses, order history — transfers to Shopify. Customers will need to set a new password on their first login because of security restrictions on password migration, but all their account information is preserved. I can set up an automated email inviting them to activate their account on the new store.

Wix is a website builder that added ecommerce. Shopify was built from the ground up to sell products. The difference shows in checkout conversion rates, inventory management, shipping integration, payment options, and the app ecosystem. If your business depends on selling online, Shopify gives you infrastructure that scales with you. I've seen businesses outgrow Wix within a year — I'd rather set you up on the right platform from the start.

A full Wix to Shopify migration is from £1,490 — a fixed price covering the Shopify store build and the complete migration: product transfer, customer data, SEO redirect mapping, and training. You can pay it as a one-off or spread the cost from £330/month. The price depends on the size of your catalogue and any custom functionality you need. I'll quote a fixed price after reviewing your Wix store, so there are no surprises.