Wix to Shopify Migration Without Losing
What You've Built
I'm Tony Cooper, a Shopify migration specialist based in Telford with 26 years in ecommerce. Wix is a website builder that bolted on ecommerce. Shopify was built to sell from day one. I migrate your entire store — products, customers, content, SEO rankings — with zero downtime and nothing left behind.
Why Businesses Outgrow Wix
Wix works for simple websites. But when selling is the point, the limitations start costing you money. Here's what I see when businesses come to me.
Checkout That Leaks Sales
Wix's checkout is functional but basic. Shopify's is used by millions of stores and constantly optimised for conversion. Shop Pay alone increases checkout speed by 4x. That difference is money you're leaving on the table every day.
- 100+ payment gateways worldwide
- Shop Pay accelerated checkout
Wix's Walled Garden
Need email marketing, subscription boxes, wholesale pricing, or multi-channel selling? Wix locks you into their own tools. Shopify's app store has over 8,000 options — the difference between a platform that grows with you and one that holds you back.
- 8,000+ Shopify apps vs Wix's handful
- Multi-location inventory tracking
Sell Everywhere, Not Just Your Site
Shopify connects directly to Amazon, eBay, Instagram Shopping, TikTok Shop, and Google Shopping from one dashboard. Manage inventory across every channel. Wix can't do this.
- Amazon, eBay, Instagram, TikTok, Google
- One dashboard for all channels
Why I Handle Migrations Differently
Most agencies treat migration as a data dump. The real work is preserving everything you've built in search — and that requires someone who's done it before.
One person, start to finish
I do the audit, the Shopify build, the data migration, the SEO redirects, and the launch. No project managers relaying messages. No junior developers learning on your migration. When you call, you speak to the person who moved your store.
26 years of migration experience
I've migrated stores from EKM, WooCommerce, Magento, and bespoke platforms to Shopify. I've seen what goes wrong when migrations are rushed — broken redirects, lost product data, rankings that vanish overnight. That experience means I know where the traps are before they cost you money.
SEO is the migration, not an add-on
A botched migration can destroy years of search rankings overnight. I map every URL, transfer every meta title and description, set up every 301 redirect, and test the lot before the DNS switch. Your Google rankings are the whole point of doing this properly. Read more about my approach to SEO services.
Honest recommendations
If Wix is actually serving you well and the migration isn't worth it, I'll tell you. If a simpler ecommerce solution would suit you better than Shopify, I'll recommend that instead. I'd rather give you the right advice than sell you a migration you don't need.
Real migration experience
Fireproof Spray — EKM to Shopify
A specialist fire safety products company stuck on EKM — a platform with limited SEO capability and no growth path. I migrated the entire operation to Shopify: products, customers, order history, with full URL redirect mapping to preserve their search rankings. The kind of project where attention to detail is the difference between a smooth transition and a rankings collapse.
Six Luxury Ecommerce Properties
I built and manage six Shopify stores in garden furniture, indoor furniture, office furniture, candles, lighting, and rugs. High average order values, dropship fulfilment, supplier CSV integration. These aren't client sites — they're my own businesses. Every platform decision has my money behind it. I chose Shopify for all six.
The Wix Migration Challenge
Wix wasn't designed for easy data export. Products, images, and content need methodical extraction rather than a simple CSV download. I've developed a reliable process for getting everything out of Wix cleanly — including the proprietary URL structures that make redirect mapping a manual, careful job.
Read the full Wix to Shopify migration guideHow I Migrate Your Wix Store
Your Wix store stays live and taking orders throughout. The Shopify store is built alongside it, tested, then switched over.
Audit Your Wix Store
I go through every product, page, digital download, integration, and custom form. Nothing gets missed because I document it all before touching a line of code.
Build on Shopify
Your new store is built on a development URL. Theme, payments, shipping, tax — all configured and tested while your Wix site keeps trading.
Migrate and Redirect
Products, customers, and content move across. Every Wix URL gets a 301 redirect to its Shopify equivalent. Meta data transfers. Rankings stay.
Launch and Train
Full testing, then the DNS switch — which takes minutes. I monitor the first 48 hours, provide Shopify admin training, and make sure you're confident.
Everything Migrates
Nothing gets left behind. Here's what transfers from your Wix store to Shopify.
Products
Titles, descriptions, pricing, images, variants, SKUs, inventory levels, digital downloads. All verified after transfer.
Customers
Names, emails, addresses, purchase history. Accounts ready for login on your new Shopify store.
SEO
Page titles, meta descriptions, image alt text, 301 redirects for every URL, sitemaps submitted to Google.
Plus: Collections and categories, blog posts, content pages, forms, and integrations. I identify every Wix feature you're using and configure the best Shopify equivalent — tested before launch.
Wix to Shopify Migration Pricing
Transparent pricing. Migration is included in the Shopify build — not charged on top.
Shopify Build + Migration
Complete store build with full Wix migration
one-off build
- Custom Shopify theme design
- Full Wix data extraction and transfer
- SEO redirect mapping for every URL
- Payment and shipping integration
- Mobile responsive design
- Training and 30 days support
Spread the Cost
Same build, same migration — paid monthly
no big upfront cost
- Same custom Shopify build
- Same full Wix migration
- Same SEO redirect mapping
- Ongoing support included
- No lock-in contract
- SEO foundations included
Not sure if migration is right for you?
Not every Wix store needs to move. If your current site is working and you're not hitting Wix's ecommerce limitations, I'll tell you. I'd rather give honest advice than sell a migration you don't need. Call me on 01952 407599 or get in touch for a free assessment of whether Shopify is the right move.
Wix to Shopify Migration — Frequently Asked Questions
Things people ask before we talk.
Related Services
Everything you need before, during, and after your migration
Shopify Website Design
My platform of choice for ecommerce. Custom Shopify stores from £1,499 or £330/month with full payment, shipping, and inventory management.
Learn more →Ecommerce Website Design
Not sure which platform you need? I build ecommerce sites on Shopify and Astro — and I'll tell you honestly which one fits your business.
Learn more →SEO Services
Protect and grow your search rankings after migration. Technical SEO, content strategy, and keyword targeting from £330/month.
Learn more →5 Stars from 12 Google Reviews
Don't just take my word for it — see what my clients say
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
"Tony and the Team at We Build Stores have been invaluable in upgrading and streamlining our online presence. We needed a complete overhaul and they delivered."
David Behan
5 Jun 2021
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
35 weeks ago
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