My Satisfaction Guarantee
No Small Print, No Wriggle Room
If I don't deliver what I promised, you don't pay. That's not a slogan — it's how I've run my practice for 26 years. One person accountable for every project, every deliverable, every result.
What the Guarantee Covers
Three clear promises. Each one applies to every project I take on, from a £49/month business site to a full Shopify build.
Design & Build
Your website matches the approved design, works on every device, and includes every feature I agreed to deliver. If something is missing or broken, I fix it at no cost — or you get a refund.
- Matches approved design
- Fully mobile-responsive
- All agreed functionality included
- 30-day post-launch cover
Performance
Every site I build targets 90+ PageSpeed scores. If your site falls short of the performance I committed to, I fix it free of charge. Speed matters for search rankings and for the people using your site.
- 90+ PageSpeed target
- Core Web Vitals compliant
- Measurable, not anecdotal
- Fixed free if below target
SEO Results
If there's no measurable improvement in your search visibility after 90 days of SEO work, you can cancel with a full refund for that period. I track real data from Google Search Console, not vanity metrics.
- 90-day measurable improvement
- Google Search Console data, not guesswork
- Monthly reports included
- Cancel any time, no exit fees
Why I Can Make This Promise
A guarantee is only worth something if the person behind it can deliver. Here's why I'm confident enough to put my money where my mouth is.
One person, fully accountable
There's no team to hide behind. I do the design, the build, the SEO, and the support. If something goes wrong, there's exactly one person responsible — and you already have my number. That direct accountability is what makes the guarantee real.
26 years of knowing what works
I've been building websites professionally since 1999. The guarantee costs me almost nothing to honour because after 26 years, the surprises are rare. I know what I can deliver, I set honest expectations, and I don't take on work I can't execute well.
30 clients maximum, by choice
I deliberately limit my practice to 30 clients. Not because I can't handle more, but because quality drops when you overcommit. Every project gets proper attention. That's not something an agency juggling 200 clients can say — and it's why most of them won't offer a guarantee like this.
What I won't promise
Honesty about limits is part of the guarantee. Any web designer who promises all of these is selling you something that doesn't exist.
Guaranteed page one rankings
Google's algorithm isn't something I control. What I can guarantee is technically excellent SEO foundations, consistent content work, and measurable improvement over time. Anyone who guarantees specific rankings is either lying or using methods that will get you penalised.
A specific number of leads or sales
Your website is one part of the picture. Pricing, product quality, customer service, and market conditions all affect results. I build the best possible foundation and optimise relentlessly — but I won't fabricate a number to close a sale.
Overnight success
SEO takes time. A new website needs months to build authority. I'll be straight with you about realistic timelines from the first conversation. If someone promises you instant results, they're selling advertising, not SEO.
The principle: I'd rather lose a sale by being honest than win one by overpromising. That's not a virtue — it's practical. Disappointed clients cost more than the revenue they bring in.
If Something Goes Wrong
No hoops, no forms, no automated systems. Three steps and a direct line.
Tell Me
Call me, email me, or use the contact form. One person picks up — the same person who built your site. No ticket queue, no waiting for a callback from someone who's never seen your project.
I Fix It
Most issues resolve here. If something doesn't match what I agreed to deliver, I fix it — no charge, no negotiation. The agreed scope is the agreed scope, and I hold myself to it.
Or You Get a Refund
If I can't resolve it to your satisfaction, you get your money back. No argument, no delay. In 26 years of doing this, I can count the refunds on one hand — not because it's hard to claim, but because the work speaks for itself.
Guarantee — Frequently Asked Questions
Things people ask before we talk.
Related Services
Every service comes with the same guarantee
Pay Monthly Websites
Professional business websites from £49/month. No upfront cost, no lock-in, and the same guarantee applies to every build.
Learn more →Website Design
Custom websites built on modern technology. One person, start to finish — the same person who wrote this guarantee.
Learn more →SEO Services
Search engine optimisation that delivers measurable results. If rankings don't improve in 90 days, that period is on me.
Learn more →5 Stars from 12 Google Reviews
Don't just take my word for it — see what my clients say
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running."
Salma Sanji
Sals Forever Flowers
15 weeks ago
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
35 weeks ago
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
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