PPC Management UK Google Ads That Actually Pay Back
I'm Tony Cooper, based in Telford, and I manage your Google Ads personally — not a junior you've never met. Every click tracked, every penny accounted for, every campaign optimised by someone with 26 years of doing this.
Already Advertising in Print or Directories?
If you're spending money on magazine ads, directory listings, or Checkatrade fees, you already have the budget for digital marketing. The difference is you'll know exactly what's working.
Magazine Ads
- No idea how many calls it generates
- Can't measure return on investment
- Same ad, same spot, hope for the best
Directory Listings
- The directory owns your customer relationship
- You compete with every other listing
- Monthly fees whether it works or not
Google Ads
- Every click, call and form tracked
- You own the customer relationship
- Adjust spend based on what's working
Same budget, measurable results. If you're already spending on print or directories, you have the budget for Google Ads. The difference is I can tell you exactly how many enquiries it generated, what they searched for, and what each one cost.
What I Actually Do With Your Campaigns
Not a list of services to pad out a sales page. This is the work that makes your ad spend deliver.
Keyword Research That Pays
I find the search terms your customers actually use, not the ones that sound good in a pitch deck. Phrase match targeting, negative keyword management, and continuous search term analysis to eliminate wasted spend.
Bid Strategy Optimisation
Target CPA bidding, dayparting to show ads during your best-performing hours, and continuous adjustment based on real conversion data. Not set-and-forget — actively managed.
Ad Copy That Converts
I write and test ad copy that speaks to your customers, not to Google's algorithm. A/B testing headlines, descriptions, and calls to action to find what actually drives clicks that convert.
Location Targeting
Your ads show to people in your service area, not people in Aberdeen when you're a Shropshire plumber. Radius targeting, postcode targeting, and location bid adjustments that make your budget work harder.
Conversion Tracking
GA4 configured properly, call tracking, form submission tracking, and thank-you page goals. You'll know exactly which keywords and ads generate actual enquiries, not just clicks.
Monthly Reporting
Plain English, not jargon. What was spent, what it generated, what changed, and what's next. I also give you live dashboard access so you can check performance anytime.
Why PPC + SEO = Maximum Growth
The best combination for businesses that want both immediate results and long-term success. Combine PPC with my <a href="/seo-services/" class="text-wbs-orange hover:text-orange-700 underline">SEO services</a> for complete search visibility.
SEO Growth
Best for: Long-term sustainable growth, building authority, cost-effective over time
PPC Results
Best for: Immediate visibility, testing markets, scaling proven winners, urgent growth needs
PPC Management Pricing
Transparent pricing. No ad spend markups. No contracts. Cancel anytime.
Google Ads Management
One simple fee. No tiers, no complexity.
of your monthly ad spend
Minimum £149/month management fee
Everything included
- Campaign setup
- Keyword research
- Ad copywriting
- Bid optimisation
- Negative keyword management
- GA4 conversion tracking
- A/B testing
- Monthly reporting
What does that look like?
£750/month ad spend
£150/month
management fee (minimum applies)
£1,500/month ad spend
£300/month
management fee
£3,000/month ad spend
£600/month
management fee
Is PPC Right for Your Business?
Not every business is ready for PPC. Here's my honest assessment.
PPC Works Best When
- You have a proven sales process that converts leads
- Your customer lifetime value justifies acquisition costs
- You need results faster than SEO can deliver
- You have budget to test and scale (£500+ monthly)
- You're already spending on print ads or directories and want trackable results
Consider SEO First If
- You're just starting out and haven't proven your sales process
- Your budget is extremely tight (under £500/month total)
- Your website doesn't convert visitors into leads yet
- You can afford to wait 3-6 months for results
- Your business is purely seasonal with long off-periods
My Honest Recommendation
If you're not sure whether PPC is right for your business, start with SEO first. Build a solid foundation, improve your conversion rates, and prove your sales process. Once that's working well, PPC becomes a powerful accelerator to scale what's already successful.
How I Work — No Small Print
Clear terms. No surprises. The opposite of what you're used to.
Your Account, Your Data
Your Google Ads account belongs to you. I manage it, I don't own it. If you leave, you keep everything — the account, the campaigns, the data, the conversion history.
You Pay Google Directly
Your ad spend goes straight to Google from your own billing. I never touch the money. My management fee is separate and transparent. No markups on clicks.
No Contracts
No lock-in. No exit fee. No notice period. I recommend at least 3 months to see proper results, but that's a recommendation, not a requirement.
Monthly Reporting
Every month you get a clear report: what was spent, what it generated, what changed, and what's next. Plain English, not jargon. You'll always know where your money went.
One Person, Not a Team
I manage your campaigns personally. You won't be handed to a junior you've never met. When you call, I answer. When something needs fixing, I fix it.
Honest Advice
If PPC isn't right for your business, I'll tell you. If your budget would be better spent on SEO, I'll say so. I'd rather lose a PPC client than waste their money.
PPC Management — Frequently Asked Questions
Things people ask before we talk.
Related Services
Complement PPC with services that build sustainable growth
SEO Services
Long-term organic traffic to reduce PPC dependency. Build sustainable rankings while ads deliver immediate results.
Learn more →Website Design
Conversion-optimised landing pages that turn clicks into customers. Professional web design built for PPC success.
Learn more →Content Marketing
Quality content that improves conversion rates and Quality Score. Expert content writing services from £330/month.
Learn more →5 Stars from 12 Google Reviews
Don't just take my word for it — see what my clients say
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
"I've had a great experience working with Tony. He was professional, efficient and understood what I needed. Communication was clear throughout and the result exceeded my expectations. Highly recommended!"
Jeremy Webster
Marbles PR
36 weeks ago
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."
Hannah
Tel Tyres
4 Jun 2021
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