Telford SEO SEO in Telford
I do the search work for businesses across Telford and Wrekin, from Horton Road in Trench. Every change to your website goes into version control, so when a ranking moves I can show you the change that moved it. 26 years, from £330/month.
Most SEO Can't Tell You Why Anything Happened
Which is the part of this trade I've never been able to defend.
Rankings move and the reasoning arrives afterwards. It was the algorithm update, or the competitor's new links, or a bit of volatility that'll settle. Sometimes that's true. Often nobody actually knows, because nobody wrote down what they changed or when they changed it.
I build and maintain sites in version control, which means every single change to your website is stamped with a date and a reason. When a page climbs, I can go back and find the change that did it. When one drops, I can find out whether it was us. That sounds like a small technical detail and it isn't — it's the difference between a service and a monthly bill you can't audit.
A page on a client's site once fell from position five to position forty-nine. It took five minutes to trace: one change, one date, one line of difference. Try that with a WordPress site and an agency dashboard.
What Local SEO Actually Involves
Six things, in roughly the order they matter for a business trading in Telford.
Google Business Profile
The single biggest lever in local search, and the one most often left half-finished. Categories chosen properly, services and areas filled in, photographs that aren't three years old, posts going out, questions answered, reviews asked for and replied to. For a lot of Telford businesses this is where the phone calls come from, long before the website gets a look in.
The Local Pages
A page for what you do, in the places you do it — Wellington, Oakengates, Dawley, Newport. Written properly, not the same paragraph with the town swapped out, because Google has been able to spot that for years and so can the person reading it.
Name, Address, Phone — Everywhere
Your details need to match across every directory that carries them. When they don't, Google loses confidence about which business you are and where. It's unglamorous work and it moves the needle more than most of what gets sold as SEO.
The Technical Floor
Speed, structure, page titles, headings, schema, internal links, anything broken. None of it wins on its own, and all of it caps you if it's wrong. I measure before I touch anything, so there's a before and an after rather than an opinion.
Content That Answers the Question
The pages people actually search for — costs, comparisons, how it works, what goes wrong. Not blog posts to hit a quota. If a piece doesn't answer a question a customer is really asking, it's decoration.
Reading What Happened
Search Console and rankings every month, read rather than exported. Which queries you're gaining on, which pages are getting shown but not clicked, and what that says about the next month's work.
What Compounding Looks Like
Not a case study deck — just what happens when the work is done every week for long enough.
One of the businesses I look after is a family-run label printer. When we started, their average position across the terms that mattered was somewhere on page six — effectively invisible. Sixteen months of steady work later the average sits on page two, and they hold the top spot for a technical product term I'd never have predicted, because the market responded to genuine depth rather than my keyword plan.
That's the honest shape of it. Not a spike, not a trick — a slow climb that keeps climbing because nothing was faked on the way up. The businesses that do best with me are the ones who can live with three quiet months at the start.
SEO Across Telford & Wrekin
Wherever you trade in the borough, the search work is the same discipline — the proximity signals just change.
Wellington
Market town on the western side of the borough — professional services, independents and trades.
Oakengates
Independent traders and established local businesses along the Telford spine.
Dawley
High-street businesses and local trades in the centre of the borough.
Madeley
Services, hospitality and independents near the Gorge.
Ironbridge
Visitor-facing businesses where being found online is the whole game.
Hadley & Leegomery
Trades and local services across north Telford.
Donnington
Industrial and services businesses in the north of the borough.
Trench
Home. I work from Horton Road, so this one is walkable.
Newport & Shifnal
Market towns on the borough edge — professional services and independents.
Telford SEO Pricing
Monthly, no setup fee, no minimum term. The tier sets how much ground we cover, not how carefully the work is done.
£330/month
Breakthrough
The starting point for a local business
- 20 keywords tracked
- Google Business Profile optimisation
- Technical SEO audit and fixes
- Written report every fortnight
Most Popular
£595/month
Trail Blazer
For businesses in a competitive market
- 30 keywords tracked
- Monthly content written for search
- Google Ads and analytics included
- Quarterly strategy review
£995/month
Torch Bearer
The full weight of the toolkit
- 40 keywords tracked
- Competitive intelligence
- AI search visibility tracking
- Monthly strategy call
Every tier: no contracts • cancel anytime • 100% satisfaction guarantee
Compare the Packages in Full →The Honest Bit
SEO is slow, and anyone telling you otherwise is selling you something. The first few months look like nothing is happening, because what's happening is foundations. If you need the phone to ring next week, you want Google Ads, and I'll tell you that rather than take a retainer under false pretences.
I also won't take the work on if I don't think I can win it. Some markets are locked up by businesses who started a decade ago with budgets I can't match, and in those cases the honest answer is a different strategy or a different provider. I'd rather lose the sale than spend a year of your money proving the point.
And every month you're with me, you can see exactly what I did. That's the bit I'd want if I were buying it.
What My Clients Say
Real reviews from businesses in Telford and across the UK
5 Stars from 13 Google Reviews
Don't just take my word for it — see what my clients say
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running."
Salma Sanji
Sals Forever Flowers
15 weeks ago
"Absolutely amazing work from the moment we joined. As a family business we needed someone who understood our needs and delivered results."
Hannah
Tel Tyres
4 Jun 2021
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
Telford SEO — Your Questions
Things people ask before we talk.
Related Services
The rest of what I do for businesses in the borough
Web Design in Telford
Need the website as well as the search work? Fast Astro builds from £49/month, local to the borough.
Learn more →Fix & Build
A one-off technical repair on a site someone else built, when the bones are sound and the SEO isn't.
Learn more →Google Ads & PPC
Search traffic you can switch on while the SEO builds. Visible spend, visible results, no hidden markup.
Learn more →Growth Packages
Every SEO tier side by side, from £330/month upwards. No contracts, cancel anytime.
Learn more →Want to Know Where You Actually Stand?
Tell me your website and the terms you'd like to win, and I'll tell you honestly whether it's winnable — before you pay me anything.