Real Results from Real Businesses Portfolio & Case Studies
No vanity metrics. Just measurable growth that puts money in your bank account.
Jana Helps
Domestic cleaning and ironing services in Reading, Berkshire
The Partnership
Jana Helps has been a client for over six years - one of my longest-standing partnerships. When David first came to me, his website was costing him money instead of making it. Today, Jana Helps ranks strongly for domestic cleaning services across Reading and Berkshire.
This is what a long-term SEO partnership looks like: consistent visibility, steady lead flow, and a business that grows year after year. No shortcuts, no tricks - just solid fundamentals applied consistently over time.
"One of the longest client relationships I have. When a web partner sticks around for years, you know they're doing something right."
Fireproof Spray
Fire protection products for trade and industry — migrated off EKM onto Shopify
The Migration
Anthony came back to me for an EKM to Shopify migration of his fire-safety store. The hard part is always the data — a full product catalogue and years of customer records moved across, checked and verified, nothing left behind.
Through the cutover, search visibility held: 99% of impressions carried over the 30 days after go-live versus the 30 before, with rankings steady - no rebuild from zero. Compliance content and a conversion-focused layout finished a store built for a product that has to be taken seriously.
"They didn't just build a website — they created a platform that genuinely elevates the brand and drives results. Every element feels considered."
— Anthony Allcock, Fireproof Spray
Xcell Rubber
Industrial rubber sealing for the building and construction trade — migrated off EKM onto Shopify
The Migration
Xcell Rubber — part of Lee Hinton's Atlantic Rubber — supplies industrial sealing strips, gaskets and sponge profiles to the building and construction trade. The brief was to move the whole catalogue off EKM onto Shopify without losing the trade-pricing structure customers rely on.
The migration carried the full product range, quantity-break pricing and sample ordering onto a faster, modern platform built for repeat trade buyers.
"He seemed to understand what I needed even when I didn't. Patient, polite and professional — he really went the extra mile in finding a solution."
— Lee Hinton, Atlantic Rubber
VerriPro
A verified-professionals booking platform for carers and healthcare professionals across the UK
The Build
VerriPro connects families with vetted carers, nurses and healthcare professionals — hourly care, shift work, overnight support and live-in care across the UK. A new platform, built from scratch rather than migrated from anything.
The build pairs a clean, trustworthy front end with the verification a care platform needs — identity, compliance and DBS checks front and centre, so the "verified" in the name is structural, not a label.
"A care platform lives or dies on trust. Verification had to be the spine of the product, not a feature bolted on at the end."
The Approach
Data-Driven
Every decision backed by Google Search Console data. No guesswork, no vanity metrics.
Long-Term Focus
SEO is a marathon, not a sprint. Consistent work over months and years delivers real results.
Partnership Model
Not a vendor relationship. I work with you, share wins, and solve problems together.
Ready to Be the Next Success Story?
Let's talk about your business and what growth looks like for you.
Or email: tony@webuildstores.co.uk