No vanity metrics. Just measurable growth that puts money in your bank account.
Showcase
From handcrafted furniture to a search across five million UK companies. Client case studies follow below.
Ecommerce
Handcrafted furniture, sold without a platform subscription
A furniture shop selling handcrafted mango wood pieces. The catalogue syncs from the supplier, and the shop runs on Astro with a Stripe checkout rather than on a monthly ecommerce platform.
Visit Indoor Luxury (opens in a new tab) →
Ecommerce
Pergolas, fire pits and garden furniture
Indoor Luxury's sister shop, for outdoor living. It's built the same way, on Astro with a Stripe checkout, and the buying guides sit alongside the products rather than in a blog nobody finds.
Visit Garden Luxury (opens in a new tab) →
Ecommerce
Designer lighting, with the stock kept current
Chandeliers, pendants and lamps from a European maker's range. The stock syncs from the supplier every night and the shop rebuilds itself from it, so nobody updates a product page by hand.
Visit Lighting Luxury (opens in a new tab) →
Content and lead generation
Home energy grants, matched to the actual house
Energy Pages reads a home's live EPC record and checks it against the government grant schemes that are open right now, then puts the homeowner in touch with certified installers. The scheme rules move every few months, so the site runs its own news desk to keep up with them.
Visit Energy Pages (opens in a new tab) →
Independent consumer guide
Meters, bills and what's in the water, from the household's side
An independent guide to water meters, bills and water quality in England and Wales. No water company pays to appear on it, and that's the point: it answers the questions a household could otherwise only put to the company billing them.
Visit Water Pages (opens in a new tab) →
Data-driven search
Company search on the official register
A search across more than five million UK companies, built on Companies House data, with corporate insolvency notices from The Gazette shown on each company's own page. The company pages are generated from the register rather than written by hand.
Visit Financial Pages (opens in a new tab) →
Service business
3D printing and prototyping for automotive and mechanical parts
A 3D printing and prototyping company in Shropshire. The site is built on Astro and gives each service its own page, from rapid prototyping and automotive prototyping to product design, so each one can be found for the search it answers.
Visit Escudero Auto (opens in a new tab) →
Service business
Home and office cleaning in Reading, booked online
A cleaning company in Reading and across Berkshire. Customers book and pay for one-off cleans online, anyone who enquires gets a text straight away, and the jobs page brings in new cleaners.
Visit Jana Helps (opens in a new tab) →Client work
Domestic cleaning and ironing services in Reading, Berkshire
Jana Helps has been a client for over six years - one of my longest-standing partnerships. When David first came to me, his website was costing him money instead of making it. Today, Jana Helps ranks strongly for domestic cleaning services across Reading and Berkshire.
This is what a long-term SEO partnership looks like: consistent visibility, steady lead flow, and a business that grows year after year. No shortcuts, no tricks - just solid fundamentals applied consistently over time.
"One of the longest client relationships I have. When a web partner sticks around for years, you know they're doing something right."
Industrial rubber sealing for the building and construction trade — migrated off EKM onto Shopify
Xcell Rubber — part of Lee Hinton's Atlantic Rubber — supplies industrial sealing strips, gaskets and sponge profiles to the building and construction trade. The brief was to move the whole catalogue off EKM onto Shopify without losing the trade-pricing structure customers rely on.
The migration carried the full product range, quantity-break pricing and sample ordering onto a faster, modern platform built for repeat trade buyers.
"He seemed to understand what I needed even when I didn't. Patient, polite and professional — he really went the extra mile in finding a solution."
— Lee Hinton, Atlantic Rubber
A verified-professionals booking platform for carers and healthcare professionals across the UK
VerriPro connects families with vetted carers, nurses and healthcare professionals — hourly care, shift work, overnight support and live-in care across the UK. A new platform, built from scratch rather than migrated from anything.
The build pairs a clean, trustworthy front end with the verification a care platform needs — identity, compliance and DBS checks front and centre, so the "verified" in the name is structural, not a label.
"A care platform lives or dies on trust. Verification had to be the spine of the product, not a feature bolted on at the end."
Every decision backed by Google Search Console data. No guesswork, no vanity metrics.
SEO is a marathon, not a sprint. Consistent work over months and years delivers real results.
Not a vendor relationship. I work with you, share wins, and solve problems together.
Let's talk about your business and what growth looks like for you.
Or email: tony.cooper@webuildstores.co.uk
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