Digital marketing, SEO, content strategy, and growth tactics
16 articles in this category
Keyword cannibalisation is two of your pages competing for one search. The quieter version is worse: the only page ranking is one that can never convert. Here's the ten-minute Search Console check that tells them apart.
9,547 Search Console impressions, zero clicks — while shorter searches at the same positions clicked fine. What I got wrong on the way, and the ten-minute check.
Your SPF record, DKIM record and DMARC record decide whether your email is trusted. Here's the two-minute check, and the half of email deliverability that isn't yours to fix.
Website migration SEO from someone who does the moves for a living. Why rankings drop after a platform migration, the 301 redirects that stop it, and the site migration checklist I run before any cutover — website redesign included.
Local citations are the directory listings that tell Google your business is real. Get them consistent and you climb the map pack. Leave them scrambled, and you quietly hand the call to someone else. Here's what they are and how I fix them.
You've got three Google reviews. The firm one street over has forty-three. That gap doesn't close with an app — it closes with a six-week system folded into how your business already runs. Here's the one I build for every client.
A one-day Google Ads audit for a small business — what a PPC audit found that no dashboard would surface, including a misconfigured ad dragging Quality Score across sixty keywords. Why that layer never gets checked.
Your analytics show real visitors. The phone isn't ringing. The fix isn't more traffic - it is what happens in the first three seconds after a stranger lands on your page.
SEO tools show data, not strategy. I built a keyword ranking model that found 10 orphaned keywords and turned them into 3 complete service pages in 90 minutes. Here's the framework.
AI projects fail because the foundation work never gets done. Here's the structured planning approach that makes AI deliver real results.
I stopped guessing what to write and started mapping real customer problems to content that ranks and converts — five data sources, worked examples, and a step-by-step framework.
I sat through a business course and watched the same marketing failure repeat itself. Here are seven things I'd change — starting with the person in the mirror.
I spent years reading AA Gill thinking he was brilliant but unapproachable. Then I found my own voice. Here's the only copywriting superpower that actually matters — and it's not what the courses teach.
I'm not much of a fan of the writing part. But the idea generation, the prompting, the prodding — that's where AI writing tools earn their keep. Here's what they're good at and where they fall short.
How I help clients get more Google reviews — and how you can start generating more enquiries for your business today.
I turned off the television, rediscovered concentration, and found Don Draper waiting on the other side. Here's my formula for copy that actually holds attention.
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