Impressions But No Clicks: The Ten-Minute Check
9,547 Search Console impressions, zero clicks — while shorter searches at the same positions clicked fine. What I got wrong on the way, and the ten-minute check.
Marketing & SEO
Digital marketing, SEO, content strategy, and growth tactics
15 articles in this category
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Why Your Emails Are Going to Spam (and the Half You Can't Fix)
Your SPF record, DKIM record and DMARC record decide whether your email is trusted. Here's the two-minute check, and the half of email deliverability that isn't yours to fix.
Website Migration SEO: Keep Your Rankings When You Move
Website migration SEO from someone who does the moves for a living. Why rankings drop after a platform migration, the 301 redirects that stop it, and the site migration checklist I run before any cutover — website redesign included.
What Are Local Citations — and Why Yours Are Probably a Mess
Local citations are the directory listings that tell Google your business is real. Get them consistent and you climb the map pack. Leave them scrambled, and you quietly hand the call to someone else. Here's what they are and how I fix them.
The Google Review Gap: A System for Getting More Google Reviews
You've got three Google reviews. The firm one street over has forty-three. That gap doesn't close with an app — it closes with a six-week system folded into how your business already runs. Here's the one I build for every client.
The Dashboard Is a Decoy: How Google Ads Hides Waste
A one-day Google Ads audit for a small business — what a PPC audit found that no dashboard would surface, including a misconfigured ad dragging Quality Score across sixty keywords. Why that layer never gets checked.
Why Your Website Gets Visitors But Not Enquiries
Your analytics show real visitors. The phone isn't ringing. The fix isn't more traffic - it is what happens in the first three seconds after a stranger lands on your page.
A Keyword Ranking Strategy That Works
SEO tools show data, not strategy. I built a keyword ranking model that found 10 orphaned keywords and turned them into 3 complete service pages in 90 minutes. Here's the framework.
How to Set Up AI Projects That Actually Deliver Results
AI projects fail because the foundation work never gets done. Here's the structured planning approach that makes AI deliver real results.
What to Write About: Turn Customer Pain Points Into Content That Ranks
I stopped guessing what to write and started mapping real customer problems to content that ranks and converts — five data sources, worked examples, and a step-by-step framework.
Harsh Truth: Why Your Marketing Isn't Working
I sat through a business course and watched the same marketing failure repeat itself. Here are seven things I'd change — starting with the person in the mirror.
Become the Website Copywriting Superhero Your Company Needs
I spent years reading AA Gill thinking he was brilliant but unapproachable. Then I found my own voice. Here's the only copywriting superpower that actually matters — and it's not what the courses teach.
AI Writing Tools: Can They Improve Your Writing?
I'm not much of a fan of the writing part. But the idea generation, the prompting, the prodding — that's where AI writing tools earn their keep. Here's what they're good at and where they fall short.
Expert Techniques to Boost Google Reviews
How I help clients get more Google reviews — and how you can start generating more enquiries for your business today.
Engage Your Audience: Secrets to Riveting Blog Writing
I turned off the television, rediscovered concentration, and found Don Draper waiting on the other side. Here's my formula for copy that actually holds attention.