Search Console Said I Went Backwards. The Page Went Forwards.
My homepage climbed from 24 to 12 while the Search Console average position fell from 22 to 30. Why the number counts pages you never meant to rank.
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Internal Links and SEO: What 21 of Them Actually Did
Does internal linking for SEO actually work? I added 21 internal links to a small business site, changed nothing else, and measured the linked-to pages against the rest of the site.