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Hot off the press - my most recent insights
Inside look at the production-ready SEO intelligence platform that manages client portfolios and delivers enterprise-grade capabilities
"Most agencies spend £50-100k on platform development and get half-finished systems. We spent £5.33/day and built something extraordinary..."
Every issue of my weekly newsletter, packed with insights that have helped 47 businesses grow
Inside look at the production-ready SEO intelligence platform that manages client portfolios and delivers enterprise-grade capabilities
"Most agencies spend £50-100k on platform development and get half-finished systems. We spent £5.33/day and built something extraordinary..."
How building a business platform is exactly like playing Zelda - every level unlocks the next inevitable challenge
"After 25 years in this game, I've learned that building a real business is exactly like completing The Legend of Zelda - every level you unlock makes the next challenge not just possible, but inevitable."
How building my own reporting system transformed client relationships and why custom beats generic every time
"I was sending beautiful SEO reports that clients never read. The dashboard had impressive graphs. The metrics looked professional..."
How tool addiction was killing productivity and client delivery - the wake-up call that changed everything
"Three years ago, I had a problem. Every week brought another 'game-changing' tool..."
Everything in SEO flows from getting the RIGHT 20 keywords - not 200, not 2000. Plus why Carlos at Escudero Auto chose my Ignite plan to transform his online presence.
"Why everything in SEO starts with the RIGHT 20 keywords. Plus: How Carlos at Escudero Auto is transforming his business with just 10 focused keywords, the service tier framework that scales perfectly, and why most agencies are targeting the wrong keywords entirely."
How I discovered AI agents aren't different programmes - they're the same brain wearing different specs. And why that changes everything for your business.
"Why AI agents are just reading glasses (not different brains). Plus: From 600 scattered files to 10 strategic documents, Atlantic Rubber's 8,595 monthly search opportunity, and the Swiss Army knife problem costing you thousands."
Everything I've learned about AI development in 3 months. Plus: Real client wins and the exact prompts that work.
"From prompt engineering to real results..."
How I ditched Ahrefs (£199), SEMrush (£190), BrightLocal (£45), and ContentStudio (£75) to build my own unified platform that actually delivers results.
"SPECIAL EDITION: The £509/month I was burning on tools is now building actual results..."
How I'm building features in 90 minutes that previously took days. Plus: Why I ditched Wix for Astro.
"Agencies are panicking. Here's why..."
Real strategies, not theory. Every issue delivers actionable insights you can implement immediately.
Real strategies that work, not theory. Each tip is something you can implement immediately for measurable results.
💡 Recent win: Site speed optimisation that takes 5 minutes to implement
Every issue includes at least one action you can take in 5 minutes for immediate results. No fluff, just wins.
🚀 Example: Browser caching fix that can reduce hosting costs significantly
Focus on strategies that directly impact your bottom line, with real client case studies and measurable results.
📈 Focus: Strategies proven to deliver 3-5x ROI within 60 days
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