Business Physics:
A Business Owner's
Guide To AI
How To Be The Conductor, Not The Coder
The £5.33 Revelation: I discovered that Claude Code costs less than a coffee per day. Combined with 26 years of experience, it changed everything.
What took 6 weeks with WordPress now takes 4 days with the right approach.
What You'll Learn
From 26 years of building websites that work
The Problem
Ready, Fire, Aim Development - why brilliant developers build terrible solutions and patches have patches
The Paradigm Shift
The Conductor Model, The Reduction, and why £5.33/day changes everything
The Method
EXPLAIN, ANTICIPATE, BUILD - plus the DAPS Framework and uncomfortable truths
Real Results
4-day transformations, WordPress Hell to Astro Heaven, 12 hours = GBP50k/year mathematics
The Uncomfortable Truths
"You Are Basically Superficial Sophie"
Without proper direction, AI produces impressive-looking output that solves the wrong problem. CLAUDE.md isn't documentation - it's a suppression system.
"The YouTube Consensus Was Wrong"
Most developers treat Claude Code as a junior dev. In experienced hands, it replaces a team of five. The difference is direction.
"It's Patterns. Not Magic."
AI recognises patterns from training data. Django works because Claude told me it would work - pattern matching against millions of implementations.
The Competitive Reality
Everyone has access to:
- - Claude Code (same AI)
- - Django/Python/Astro/Tailwind (open source)
- - Documentation (publicly available)
- - This ebook (you're about to download it)
Nobody else has:
- 26 years of pattern vocabulary
- Systematic documentation
- Evidence-based confidence
The tools are democratised. The understanding is proprietary.
Who Wrote This?
I was fifteen in 1980 when I bought a ZX Spectrum. 48K of RAM. Loading programs from cassette tape. One syntax error meant ten minutes lost to reload.
Every byte mattered. That foundation - computing from first principles, not framework abstractions - prepared me for this moment.
In July 2025, I asked Claude a genuine question: "Is there anything better than WordPress?" What followed transformed how I build websites. 4 days instead of 6 weeks. Same project, different approach.
This ebook is the methodology distilled - everything I learned in 138 days of intensive AI partnership.
Ready to Become
The Conductor?
Stop treating AI like a junior developer. Start directing it like an orchestra.
