About a month ago, Nick Bastock from the good2great programme recommended Carlos contact me. Escudero Auto desperately needed a new website - it’s a 3D printing business, industrial additive manufacturing, rapid prototyping, custom automotive parts. Their tired one.com site was aging badly and needed replacing with something modern.
A local agency would quote around £1,500 for a WordPress website that does a similar job. Then there’s the ongoing hosting, the maintenance, the plugin updates.
“Industry standard” performance, they’d promise. Which means one of those 3-second loading times (or worse) and hoping nothing breaks when WordPress updates on Tuesday.
That model made sense ten years ago when dynamic database-driven websites were the only option. It doesn’t make sense anymore.
I built the Escudero Auto site for £49 a month. It loads in under a second globally. It uses the same Astro infrastructure that powers We Build Stores.
That’s not promotional pricing. Not mates rates. Just what enterprise infrastructure actually costs when you understand what’s possible with AI-assisted coding and development tools in late 2025.
In This Issue
How Escudero Auto Got Enterprise Infrastructure for Two Pub Pints a Week — The 3D printing manufacturer paying £49 a month for what agencies charge £1,500+ for (then add hosting fees)
Why Static Site Generation Demolished Traditional Web Hosting Economics — From £100+ a month WordPress overhead to £5 a month infrastructure costs
The Technical Credibility Problem with Slow Websites — When your 3-second WordPress site undermines your engineering expertise
What £49 Actually Buys You in 2025 — Sub-second global loading, zero platform limitations, professional design
The Coming Agency Extinction Event — When better technology costs 70% less, business models collapse
The Carlos Conversation
Carlos runs CNC machines and 3D printers. He’s delivered over 10,000 parts. 99.5% accuracy. 48-hour turnaround on custom automotive components.
The kind of technical precision that deserves a website loading in under a second, not three.
The Wix business plan currently costs £31.25 a month and you’re paying for steam train technology. Those heavy JavaScript-loaded pages render painfully slowly.
WordPress agencies will quote £1,500 to build the website plus ongoing hosting, security patches, plugin updates that break things, and performance optimisation to fix what shouldn’t be slow in the first place. WordPress hosting can typically approach £100 a month once you’re all in.
Both promise “easy content management,” when all most people want to do is update their case studies once a month.
Here’s what I built instead.
I used Astro static site generation. It’s the same technology that powers We Build Stores.
I set it up so updates deploy in 30 seconds. No WordPress admin wrestling. No plugin coordination. No hoping nothing breaks on Tuesday.
I showcased six core services properly. I built trust indicators that actually build trust, not stock template filler. I made it mobile-responsive without needing separate templates or plugins.
It loads in under a second globally via Netlify CDN.
£49/month
for enterprise infrastructure with sub-second global loading
No template limitations. No platform lock-in. No “upgrade your plan” conversations.
How I Got Here (And Why Most Agencies Haven’t)
Modern static site generation didn’t just make websites faster. It completely demolished the economic model that’s kept traditional web agencies profitable for the past fifteen years.
Ten years ago, if you wanted a decent business website, you genuinely needed all of this monthly overhead: a database server at £30+, WordPress hosting at £20+, premium theme licensing at £50+ upfront, security plugins at £10+ a month, performance optimisation plugins at another £20+, and developer maintenance at £100+ to keep the whole precarious stack from falling over when WordPress released its weekly security update. I’m talking £180+ every month minimum, plus several hundred in initial setup fees.
That was real cost. Agencies weren’t ripping anyone off - they were just charging for infrastructure that genuinely required constant maintenance and actual running costs.
Then Astro, Netlify, and the whole static site generation ecosystem matured, and suddenly all of that infrastructure cost just… disappeared. Static generation is free. Global CDN hosting costs me £0-5 a month. No database means no database server bills, no security vulnerabilities to patch, no performance optimisation required because the entire site is already pre-generated and sitting on a CDN. I deploy updates in 30 seconds instead of 30 minutes of careful WordPress plugin coordination. My total actual infrastructure cost is basically pocket change.
When the better technical solution costs 70% less than the legacy approach, that’s not disruption. That’s extinction.
Traditional agencies can’t charge £50 a month when their business model requires £50+ billing just to cover their own WordPress maintenance overhead. They can’t compete on performance when their carefully optimised WordPress stack still needs 3 seconds to load what Astro delivers in 300 milliseconds.
So instead of adapting, they tell you static sites “aren’t suitable for business needs” and hope you don’t notice that Escudero Auto loads instantly, showcases technical services properly, costs £49 a month, and does everything their expensive WordPress solution promises - except it does it faster and cheaper.
You can see it working right now at escudero-auto.com. Sub-second loading globally. Professional design. Zero platform limitations. And it costs 70% less than what agencies claim is the minimum viable price for a “professional” web presence.
The Manufacturing Advantage
Here’s what clicked with Carlos from Escudero Auto.
He runs CNC machines and 3D printers. Industrial additive manufacturing. Technical services where precision matters and speed wins contracts.
His website should reflect that technical excellence.
Not “built with Wix” - but “built with the same infrastructure that tech companies use for millions of page views.”
When a potential client visits escudero-auto.com and it loads instantly, showcases products beautifully, and works perfectly on mobile - that’s not just good user experience. That’s proof of technical competence.
The subliminal message: “If they can build infrastructure like this, they can handle my technical requirements.”
The Agency Reality Check
Traditional web agencies are about to have a very uncomfortable period of transition.
Their Business Model Requires:
- £1,500-5,000 setup fees
- £100-300 a month ongoing
- Premium positioning to justify premium pricing
- WordPress maintenance overhead
- Constant security and performance firefighting
The £49 Astro Model Offers:
- Genuinely faster setup
- £49 a month ongoing (because the infrastructure costs are lower)
- Superior technical capabilities
- Zero maintenance overhead
- Built-in security and performance
Agencies will fight back with “but WordPress has plugins!” and “but you need a database for dynamic content!” and “but Wix is easier for clients to edit!”
Meanwhile, your Astro site loads in 300 milliseconds, costs £49 a month, and does everything their solution promises - just faster and for a fraction of the price.
Next Week
I’ll walk through exactly how I build £49 websites in hours instead of weeks. The AI development tools, the actual workflow, and the boring technology that makes it all possible.
Tony Cooper
We Build Stores
tony.cooper@webuildstores.co.uk
See The Revolution: escudero-auto.com
