A few weeks ago I showed you four live trade websites. Electricians, landscapers, tilers, van conversions. Real sites, live now, £49/month.
Since then I’ve built seven more. Joiners, carpet cleaners, glaziers, two different plumbers, roofers, cleaners. Eleven trade websites, all built on the same fast infrastructure.
Here’s what I didn’t expect: Google found them almost immediately.
The Data
I connected all eleven sites to Google Search Console this week. That’s Google’s own tool — it shows you exactly what people are searching for when your site appears, and where you rank.
Here’s what it’s showing me after just days of being live:
Bespoke Joiner — position 3 for “bespoke joiner.” Page one for “bespoke carpentry” and “bespoke joinery.” Already appearing for “fitted wardrobes Telford.”
Landscaping Experts — position 18 for “garden design Telford.” Showing up for “landscapers Telford” and “landscaping Telford” with over 70 impressions. Google is already connecting this site with the local landscaping market.
Electrical Man — position 3 for the brand name. Appearing for “telford electrician” with 36 impressions. Google knows this is an electrician’s website, and it’s starting to show it to people searching for one.
Tiling Experts — position 15 for “tiling Telford.” Showing for “tilers Telford” with 9 impressions already.
Carpet Restorers — position 3.5 for “carpet restorers.” Appearing for “oriental rug cleaning Telford.”
These aren’t projections. This is what Google Search Console is reporting right now, from live data.
Why This Matters
Most trade websites sit on the internet doing nothing. The tradesperson paid someone to build it, maybe it looked alright, and then nothing happened. No phone calls from Google. No enquiries from strangers. Just a digital business card that nobody finds.
The reason is almost always the same: the foundations are wrong.
Slow hosting. No structured data. Missing meta descriptions. No schema markup telling Google what the business actually does. No service pages targeting the searches people actually make. A site that loads in four seconds when Google expects two.
Google doesn’t rank websites because they exist. It ranks websites because they answer questions faster and more clearly than the alternatives.
What These Sites Do Differently
Every one of these eleven templates has the same bones:
They load in under a second. Not three seconds. Not “acceptable.” Under a second. Google measures this. It affects where you rank. A site built on modern infrastructure doesn’t carry the bloat that WordPress drags around.
Every page has a purpose. A joiner’s site doesn’t have one page that says “Services.” It has separate pages for fitted wardrobes, bespoke kitchens, custom furniture. Each page targets the specific thing someone searches for. When someone googles “fitted wardrobes Telford,” there’s a page that answers exactly that question.
Structured data tells Google what the business is. Schema markup — the code that tells Google “this is a local business, here’s what they do, here’s where they operate.” Most WordPress sites don’t have it. All of these do.
They work properly on phones. Not “mobile responsive” in the way that means the desktop site squashes down badly. Actually designed for the screen most people use to find local tradespeople.
The Compound Effect
Here’s what’s interesting about the data. The sites that have been live longest are showing up for more queries. That’s the compound effect of getting the fundamentals right.
Landscaping Experts is appearing for 26 different search terms. Electrical Man for 13. Freedom Vans for 20. Each week, Google finds more pages, understands more about what the site covers, and shows it to more people.
This doesn’t plateau. A site with proper foundations appears for more searches every month, not fewer.
Contrast that with a Facebook page or a Yell listing. They don’t compound. They don’t get better over time. They sit there, static, while the businesses with proper websites steadily climb past them.
What Happens Next
Position 18 for “garden design Telford” isn’t page one. Not yet. But it’s a brand new site with no backlinks, no ads, and no history — and it’s already on page two for a competitive local term.
With a few months of content, a handful of Google Business Profile reviews, and the natural authority that comes from a site that actually works properly, these positions will climb. That’s not optimism. That’s how keyword ranking models work when the foundations are right.
The sites that are already on page one for their brand names will start ranking for service terms. The ones showing on page two will push onto page one. And the ones just starting to appear will follow the same pattern.
I’m tracking all of it. Real numbers, from Google’s own data, updated weekly.
The Offer Still Stands
Eleven templates. Eleven different trades. All live, all ranking, all £49/month.
If you’re a tradesperson whose website isn’t showing up when people search for what you do — or if you don’t have a website at all — reply to this email with “TRADE” and I’ll show you what’s possible.
Same deal as before: customised with your branding, your content, your photos. Live within days. No contract.
The difference now is I can show you the Google data. These aren’t promises about what might happen. They’re receipts.
Tony Cooper
We Build Stores
tony.cooper@webuildstores.co.uk
07963 242210
P.S. I connected all eleven sites to Google Search Console this week so I can track every query, every impression, every position change. If you become a client, your site gets the same treatment — real data, real tracking, no guesswork. That’s the version control approach applied to SEO.
