Website Updates
Continuous improvement - tracking every enhancement I make
Always Improving
I'm constantly refining and enhancing this site to serve you better. This page tracks every improvement I make as it happens - transparency and continuous improvement are core to how I work.
Lead Generation & Platform Intelligence Systems
Built complete lead generation infrastructure for trade businesses with Google Maps API integration, enhanced client management with annual revenue tracking, and improved domain intelligence with drop time monitoring. This transforms the platform from reactive client service to proactive lead generation - systematically identifying and qualifying prospects before they find us.
- Created complete lead generation module for trades (plumbers, electricians, carpenters) with Google Maps and Companies House integration
- Implemented directory scraper tools with cost breakdown (£0.04-0.28 per lead) and bulk import capability
- Added annual revenue field to PotentialClient model with £50k-£1M+ ranges for better qualification
- Enhanced domain intelligence with drop_time tracking for opportunity identification and monitoring
- Developed lead enrichment services: website finder, contact extractor, and directory matching
- Created comprehensive documentation: Trade Discovery, Google Maps Setup, and Alternative Approaches guides
- Built emergency kit and disaster recovery systems for platform backup and USB portable deployment
- Documented Content Studio achievements: 19 versions, 97 improvements over 90 days
- Added import_directory_leads command for bulk lead processing and pipeline management
- Enhanced admin interfaces with revenue-based filtering and improved client prioritisation
Newsletter Quality Assurance System
Built a comprehensive validation system to prevent newsletter disasters. After sending Week 41 with broken CSS (31K chars instead of 188K with proper inline styling), we created pre-flight checks that catch issues before they reach subscribers. This is systematic learning in action - document the mistake, build the solution, never repeat it.
- Created validate_campaign command with 5 critical checks (HTML length, CSS bugs, components, Astro comparison)
- Enhanced launch_campaign with automatic validation - refuses to send broken campaigns
- Fixed campaign creation commands to fetch from Astro (188K chars) instead of Django templates (31K chars)
- Created generic create_newsletter_campaign_from_astro command for future newsletters
- Added comprehensive documentation: NEWSLETTER_WORKFLOW_SAFE.md with disaster prevention checklist
- Applied Guardian newspaper styling (clean typography, blue borders, drop caps) to all newsletter templates
- Added P.S. sections to Week 41 newsletter (next week teaser + framework offer with reply keyword)
- Documented Week 41 lesson: British spelling CSS ('colour', 'centre') breaks email rendering
Enhanced Changelog System - Client-Facing Proof of Work
Transformed the changelog from a simple update list into a powerful client communication tool. Added Executive Summaries that explain the business value of each update, a Quick Stats Dashboard showing momentum, and a 'What's Next' roadmap revealing future enhancements. Now when clients ask 'what have you done lately?' - just point them to the changelog.
- Added Executive Summaries to key versions explaining business impact and value
- Implemented Quick Stats Dashboard showing total versions, improvements, and last update date
- Created 'What's Next' roadmap section with 6 planned future enhancements
- Enhanced visual design with gradient stats cards and interactive roadmap items
- Added comprehensive mobile-responsive styling for all new components
- Transformed changelog into client-facing proof of work and transparency tool
Changelog System Launch
When you're wondering if I'm still actively working on your online presence, this page gives you the answer. You can see every improvement I make, when I made it, and what it means for your business. No more guessing whether your investment is being actively maintained and improved.
- Launched changelog page with timeline design to track website improvements
- Added 'What's New' link to footer navigation
- Documented version history from August 2025 to present
- Created professional presentation for tracking site updates
- Established transparency through public update tracking
SEO Optimisation Sprint
SEO isn't a one-time project - it's an ongoing optimisation cycle. This sprint tackled the foundational elements that directly impact your Google rankings: perfect meta descriptions, strategic internal linking, and keyword-optimised service pages. These changes work 24/7 to improve your search visibility.
- Fixed meta descriptions and page titles across all pages for optimal SEO
- Launched marketing automation stack
- Implemented strategic internal linking across 5 key service pages
- Optimised Business Growth and Trades Growth pages with data-driven keyword targeting
- Enhanced conversion flow throughout customer journey
- Completed keyword optimisation for Website Design, Shopify, Logo Design, and SEO Services pages
Infrastructure & Deployment Excellence
- Deployed deployment safety system for all client sites
- Standardised Astro site configurations for consistency
- Enhanced sitemap support and fixed deployment configurations
- Implemented internal linking campaign across 30 blog posts
- Added featured images to key blog posts including Claude Code guide
Pricing Calculator Launch
Transparency builds trust. The new pricing calculator removes guesswork from your purchasing decision. You can now see exactly what you're getting, understand milestone payments, and discover bundle savings - all before contacting us. This is how modern web services should work.
- Launched pricing calculator with milestone payments
- Integrated website and marketing package pricing calculator
- Added citations bundle offer (£100 savings with marketing packages)
- Implemented dynamic logo dropdown text based on website selection
- Optimised homepage layout and added WordPress migration to calculator
SEO Foundation & Analytics
- Added Google Analytics tracking across all pages
- Upgraded sitemap from 47 to 115+ pages
- Implemented critical www to non-www redirects for Google Search Console migration
- Added redirect pages to fix common 404 errors
- Published SEO-optimised blog post: Workflow Automation - From AI Team to AI Workforce
Service Pages Expansion
When potential customers visit looking for logo design or SEO services, they'll now find detailed information about what I offer, how much it costs, and why they should trust me. These pages answer common questions before prospects even need to ask, making it easier for them to decide to work with me.
- Launched Logo Design service page (£295-795 pricing)
- Created SEO Services page with homepage integration
- Added guarantee page with strategic linking throughout site
- Enhanced Services Overview page with boutique model and service tier progression
- Transformed logo design page with professional gallery and interactive lightbox
- Created reusable PricingSection component for consistency
Newsletter System Launch
- Published Week 38 newsletter: The Legend of Business
- Published Week 39 newsletter with refined content strategy
- Fixed Unicode issues in management commands for better compatibility
- Implemented newsletter archive system
- Resolved Netlify build configuration issues
Homepage Keyword Optimisation
- Optimised homepage for 'Affordable Website Design UK' keyword
- Enhanced hero section with compelling value proposition
- Improved call-to-action messaging and placement
- Updated meta descriptions for better click-through rates
Platform Version 1.0
- Achieved enterprise-grade platform milestone
- Completed platform stabilisation
- Implemented robust error handling throughout systems
- Enhanced performance optimisation across all pages
Service Tier Framework Launch
- Launched keyword-focused package structure with clear service tiers
- Published Week 35 newsletter: The 20-Keyword Framework
- Implemented keyword targeting strategy
- Enhanced pricing transparency with volume-based packages
About Page & Business Story
- Documented 43-year business journey (1982-2025)
- Added founder story and expertise timeline
- Enhanced trust signals with detailed experience showcase
- Added new 5-star Google review from Salma Sanji (Sal's Forever Flowers)
Newsletter Automation & Brevo Integration
- Completed email campaign system with Brevo integration
- Fixed dynamic 'In This Issue' content in newsletters
- Published Week 34 newsletter: AI Agents Are Just Reading Glasses
- Implemented benefit-focused newsletter sections
- Launched SEO Platform Mega Update with DataForSEO integration and PDF reports
Website Makeover Service & Link Health
- Launched £995 Website Makeover one-off service
- Fixed all broken internal links across site
- Added link checker for ongoing maintenance
- Consolidated blog categories from 11 to 5 for better navigation
- Improved mobile UX with clickable blog images
SEO Perfection Achieved (42 Issues → 0)
SEO perfection is achievable - but it requires systematic attention to detail. This update eliminated every single SEO issue: duplicate content, missing descriptions, title length problems. The result? A technically flawless site that Google loves to rank. This is the foundation everything else builds on.
- Eliminated all 42 remaining SEO issues
- Optimised final 5 meta descriptions
- Implemented smart title length management across site
- Fixed all duplicate content issues
- Published Week 33 newsletter: Claude Code complete guide
- Completed blog transformation with internal linking and broken link fixes
Business Physics Ebook Lead Magnet
- Created Business Physics ebook with instant PDF download
- Implemented ebook lead magnet system with email capture
- Added FREE ebook messaging to all forms
- Fixed all American spellings to British English across entire site
- Enhanced form conversion with ebook offer
DataForSEO Integration & Audit Automation
- Integrated DataForSEO platform
- Automated audit page creation and syncing
- Fixed audit system issues
- Updated homepage pricing: Added Ignite plan at £169/mo
- Enhanced Google Business Profile visibility
Service Portfolio Streamlining
- Streamlined website from 20+ services to focused offerings
- Created Wix Recovery Services page
- Transformed Shopify page from markdown to dynamic landing page
- Fixed CTA badges and removed overflow clipping
- Updated positioning from Wix Expert to Wix Migration specialist
Blog System Enhancement & Content Migration
- Published 'From 69 to 99 PageSpeed' blog post with 4-day Astro migration story
- Added reading time calculator to all blog displays
- Enhanced blog post typography with Tailwind Typography plugin
- Added 'Last Updated' date feature to blog posts
- Implemented prospect audit pipeline and presentation generator
- Updated page titles to use dashes instead of pipes
- Added Astro Developer badge to footer certifications
What's Next
Here's what I'm planning to build next. These enhancements will continue making this site even better for you.
Enhanced blog system with advanced categorisation and search
Client success stories showcase with video testimonials
Interactive portfolio gallery with case study deep-dives
Service comparison tool to help you choose the right package
Live chat integration for instant support
Advanced analytics dashboard showing your website's impact
Got Suggestions?
I'm always open to feedback on improvements. Your input helps shape what I build next.
Get In Touch