Website Updates

Created a completely unique Astro website template for the camper van conversion industry with a distinctive 'Rugged Adventure' design system. Unlike previous templates that shared similar blue/orange colour schemes, this template features earth-tone colours (forest moss, canyon clay, sunset amber) and completely different visual patterns. The result: a scalable template system where every site has its own visual identity - no more cookie-cutter websites.

Domain flipping meets boutique service delivery. Instead of speculative building, we're positioning premium domains as client acquisition tools with ongoing service relationships. Every domain scored using our commercial viability system, showcased with clear domain-only or complete package options. This creates a new revenue stream whilst maintaining the boutique model - domains attract buyers, packages create clients.

Built complete lead generation infrastructure for trade businesses with Google Maps API integration, enhanced client management with annual revenue tracking, and improved domain intelligence with drop time monitoring. This transforms the platform from reactive client service to proactive lead generation - systematically identifying and qualifying prospects before they find us.

Built a comprehensive validation system to prevent newsletter disasters. After sending Week 41 with broken CSS (31K chars instead of 188K with proper inline styling), we created pre-flight checks that catch issues before they reach subscribers. This is systematic learning in action - document the mistake, build the solution, never repeat it.

Transformed the changelog from a simple update list into a powerful client communication tool. Added Executive Summaries that explain the business value of each update, a Quick Stats Dashboard showing momentum, and a 'What's Next' roadmap revealing future enhancements. Now when clients ask 'what have you done lately?' - just point them to the changelog.

When you're wondering if I'm still actively working on your online presence, this page gives you the answer. You can see every improvement I make, when I made it, and what it means for your business. No more guessing whether your investment is being actively maintained and improved.

SEO isn't a one-time project - it's an ongoing optimisation cycle. This sprint tackled the foundational elements that directly impact your Google rankings: perfect meta descriptions, strategic internal linking, and keyword-optimised service pages. These changes work 24/7 to improve your search visibility.

Transparency builds trust. The new pricing calculator removes guesswork from your purchasing decision. You can now see exactly what you're getting, understand milestone payments, and discover bundle savings - all before contacting us. This is how modern web services should work.

When potential customers visit looking for logo design or SEO services, they'll now find detailed information about what I offer, how much it costs, and why they should trust me. These pages answer common questions before prospects even need to ask, making it easier for them to decide to work with me.

SEO perfection is achievable - but it requires systematic attention to detail. This update eliminated every single SEO issue: duplicate content, missing descriptions, title length problems. The result? A technically flawless site that Google loves to rank. This is the foundation everything else builds on.