Shopify SEO Services UK
Your Shopify Store Is Live. Now Make It Visible.
I fix the technical SEO problems that hold Shopify stores back and build the content strategy that gets them ranking. 26 years experience. Not a Shopify app - an actual person who knows what they're doing.
Why Your Shopify Store Isn't Ranking
Shopify is brilliant for selling. It's average at SEO out of the box. These are the six problems I see in almost every store I audit.
Duplicate content
Shopify creates /collections/x/products/y URLs alongside /products/y. Google sees two pages for every product.
Canonical tags and proper URL handling
Slow page speed
App bloat, unoptimised images, and heavy themes drag scores to 30-50 on PageSpeed.
App audit, image optimisation, theme cleanup
Thin product descriptions
Manufacturer copy-paste means your pages are identical to hundreds of other stores.
Unique, keyword-targeted product content
Missing schema markup
No product schema means no rich results - no stars, no price, no availability in Google.
Product, review, and FAQ schema implementation
No content strategy
Products alone don't build topical authority. Google needs context to understand what you sell.
Blog content, buying guides, category descriptions
Poor internal linking
Collections link to products, but products rarely link back or cross-link to related items.
Strategic internal linking architecture
How I Optimise Shopify Stores
Not a generic SEO checklist. Shopify-specific fixes from someone who builds and manages stores on the platform.
Technical SEO Audit
I crawl your entire store and fix what's broken: duplicate URLs, missing canonicals, broken redirects, slow pages, and the app bloat that's dragging your speed score down. The technical foundation has to be right before anything else works.
- Duplicate URL resolution (collections/products paths)
- App audit - remove what's slowing you down
- Image optimisation and lazy loading
- Sitemap and robots.txt optimisation
Product Page Optimisation
Your product pages are your money pages. I optimise titles, descriptions, images, and schema markup so Google understands what you sell and shows it to the right people. No more copied manufacturer descriptions competing with every other store.
- Unique product descriptions that rank
- Product schema for rich results (stars, price, stock)
- Image alt text and file name optimisation
- Title tag and meta description targeting
Content Strategy
Products alone don't build authority. I create buying guides, comparison content, and blog posts that bring customers to your store before they're ready to buy - then your products close the sale.
- Buying guides and comparison articles
- Collection page optimisation
- Shopify blog setup and content calendar
- Internal linking between products and content
Transparent Reporting
Monthly reports that show exactly what changed, what ranked, and what sold as a result. I track every change to your store in version control - when rankings shift, I can show you the exact change responsible. No other Shopify SEO agency offers that.
- Keyword ranking tracking and trends
- Traffic and revenue attribution
- Competitor movement alerts
- Next month's action plan
Why I'm Different From a Shopify SEO App
There are dozens of Shopify SEO apps that promise to fix your rankings. Most of them check the same boxes: meta tags, alt text, broken links. That's housekeeping, not strategy.
I don't install an app and walk away. I look at your store, your market, your competitors, and your customers. I write content that people actually want to read. I fix the technical problems that apps can't see. And I report on what actually matters: are more people finding your store, and are they buying?
I've been doing this for 26 years. I've written about when Shopify is the right choice and when it isn't. That honesty is the foundation of everything I do.
Shopify SEO Pricing
Same packages as my general SEO services, applied with Shopify-specific expertise.
Ignite
Technical foundations and quick wins
- 10 keyword tracking & optimisation
- Technical SEO audit & fixes
- Product page optimisation
- Monthly reporting
Breakthrough
Content + optimisation for growth
- 30 keyword tracking & optimisation
- Monthly blog post & buying guides
- Competitor analysis
- Monthly progress reports
Trailblazer
Full ecommerce SEO strategy
- 40 keyword tracking & optimisation
- 2 blog posts & content monthly
- Monthly consulting & strategy session
- Product description writing
All plans include: No contracts • Cancel anytime • 100% satisfaction guarantee
What My Clients Say
Real reviews from real UK businesses
Trusted by UK Businesses
Don't just take our word for it - see what our clients say
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running. Something I thought was gone for good. Couldn't recommend him enough for his work. He also helped with SEO for the website! Thank you Tony"
Salma Sanji
Sals Forever Flowers
15 weeks ago
"Tony has improved the traffic hugely. Very patient and knowledgeable."
Bru'd Awakenin's
18 Aug 2021
"Tony from webuild stores was a pleasure to work with. He seemed to understand what I needed even when I didn't. He was patient, polite and professional. He really went the 'extra mile' in finding a solution to a particular issue I had."
Lee Hinton
Atlantic Rubber
35 weeks ago
Perfect 5.0 Rating from 11 Google Reviews
Or leave us a review to help other businesses find us
Shopify SEO - Frequently Asked Questions
Get answers to common questions about our services
Still Have Questions?
Chat with Tony directly - 25+ years of experience, ready to help.
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Ready to Get Your Shopify Store Ranking?
I'll audit your store for free and show you exactly what's holding it back.
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