Thirty Clients. Not Three Hundred.
26 years building websites. One person answers the phone.
43 years in business. Still answering the phone.
I didn't set out to build a small business. I set out to build the right one.
A restaurant with thirty covers can know every table. The chef knows what you ordered last time, knows what worked, knows what didn't land. A restaurant with three hundred is serving portions, not plates. The food might be fine. But nobody in that kitchen is thinking about your table.
I take thirty clients maximum. That's not a marketing line — it's a capacity decision. Thirty is where I know your business, your industry, what's ranking and what's slipping. Beyond that, clients become rows in a spreadsheet. I've worked in those places. I left them on purpose.
When you call, you get me. Not an account manager. Not a junior developer. Not a ticket system that promises someone will get back to you within 48 hours. The person who built your site, who knows your keywords, who changed your homepage last Tuesday — that's who picks up the phone.
I wrote about why I chose this model and the musicians who taught me that the small room isn't a limitation. It's where the work stays whole.
The Journey
I started as a timber merchant at 18. No degree, no plan — just the understanding that if you wanted money, you had to sell something. By 1998 I was building websites in my bedroom in HTML. By 1999 I'd bought the domain storebuilder.co.uk. I still own it.
26 years building websites teaches you one thing: adapt or die. I've survived every platform shift — Joomla, WordPress, Wix, Shopify — and emerged from each one knowing more about what actually makes websites work. Like The Clash evolving from punk to reggae, sometimes you have to change to find what really works.
"Every business owner I meet reminds me of myself starting out — lying awake at 3am wondering how to get more customers. The difference? I've been there, survived it, and now I know exactly what moves the needle."
I could retire. Instead, I'm using Django and AI to build the most sophisticated client platform I've ever created — shipping in hours what used to take weeks. After 26 years, I've finally got the experience and the tools to deliver what I always promised.
What You Actually Get
Your website comes with a receipt
Every change I make to your site is recorded — timestamped, described, searchable. If your rankings move, I don't shrug and blame an algorithm update. I open the history and show you exactly what changed and when. Not a theory. A receipt. WordPress can't do this. Most agencies can't either, because they never kept the trail.
Monday is service day
Every Monday, every client gets work. Not a status email. Not a report with graphs nobody reads. Actual work — a new page, an SEO fix, a content update, a technical improvement. Something that didn't exist on Friday now exists on Monday. Reports are receipts, not meals.
The work compounds
I use AI tools that build on every previous session. When I sit down to work on your site, the system already knows your business, your voice, your history. I'm not starting from scratch every Monday. I'm building on everything that came before.
You're not paying for the office
No agency overheads. No project managers, no board meetings, no foosball table in the breakroom. When you pay me, you're paying for the person doing the work. That's why I charge less than agencies and deliver more — the money goes into your website, not into their rent.
Tony Cooper
Born in 1964. Started working at 18. I've survived corporate disasters, platform shifts, economic crashes, and every digital trend you can name. I'm still here because I learned early: adapt or die, but never compromise on what actually works.
When David from Jana Helps called me, his website was costing him money instead of making it. Same with Maria's cleaning business — great service, invisible online. These aren't case studies. They're real people running real businesses who needed someone to actually do the work. At this stage, every client matters. I don't have time for mediocre work.
Office Essentials
Milly and Molly — keeping me company between client calls
Gigs I'm Going To
The Big Push
O2 Victoria Warehouse, Manchester · 29 May 2026
Kaz Hawkins - My Life And I
The Small Space, Barry, Vale of Glamorgan · 17 Jun 2026
Trusted by UK Businesses
Don't just take our word for it - see what our clients say
"I originally reached out to Tony to help with SEO but unfortunately my website crashed to a point where I thought it was beyond repair. I was panicking and didn't know what to do when Tony asked if I would allow him to help me recover my website. After a very long few weeks I got a message from Tony telling me my website is back up and running. Something I thought was gone for good. Couldn't recommend him enough for his work. He also helped with SEO for the website! Thank you Tony"
Salma Sanji
Sals Forever Flowers
15 weeks ago
"Tony and the Team at We Build Stores have been invaluable in upgrading and streamlining our online presence. We needed a complete overhaul and they delivered."
David Behan
5 Jun 2021
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
Perfect 5.0 Rating from 11 Google Reviews
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Trusted by UK Businesses Since 1998
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Years of Excellence
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No sales pitch. No jargon. Just a conversation about your business and whether I'm the right person to help.
