Website Makeover UK
Your Site, But Actually Working
I take underperforming websites and rebuild them from the inside out — technical fixes, SEO foundations, speed, mobile, conversions. One person, 21 days, £995. Not a monthly commitment. A one-time fix by someone with 26 years of doing this.
What a Makeover Actually Fixes
Most websites don't need replacing — they need someone who knows what's wrong with them. Here's what I find and fix in almost every makeover.
Speed and Technical Debt
Slow load times, broken links, render-blocking scripts, uncompressed images, missing meta tags. The invisible problems that make Google ignore your site and visitors leave before reading a word.
- Core Web Vitals failures fixed
- Broken links and 404 errors resolved
- Image compression and lazy loading
- Mobile responsiveness repaired
SEO Foundations
Missing structured data, no local SEO, poor content structure, duplicate title tags, thin pages. The reasons your competitors rank and you don't, even when your service is better.
- Structured data and schema markup
- Google Business Profile optimisation
- Title tags and meta descriptions rewritten
- Local citation building
Conversion and Trust
Visitors land but don't call. The phone number is buried, the contact form doesn't work, there are no reviews visible, and nothing tells them why they should choose you over the next result on Google.
- Clear calls to action on every page
- Trust signals and testimonials placed properly
- Contact forms tested and working
- Analytics and tracking configured
Why My Makeovers Work
A website makeover is only as good as the person doing it. Here's why mine produce results that last.
One person does the whole job
I audit the site, diagnose the problems, fix the technical issues, rebuild the SEO, and optimise the conversion paths. No handoffs between departments. No junior developers learning on your site. When you call with a question, you speak to the person who did the work.
26 years of pattern recognition
I've been building and fixing websites since 1999. I've seen every platform, every mistake, every shortcut that comes back to bite. When I audit your site, I spot problems in minutes that less experienced developers would miss entirely. That experience is the difference between a superficial tidy-up and a genuine transformation.
Honest about what you need
If your site needs replacing rather than renovating, I'll say so. If a £49/month fresh build would serve you better than a £995 makeover, that's what I'll recommend. I'd rather give you the right advice than take a fee for the wrong service.
SEO is the foundation, not an add-on
Every makeover includes proper SEO foundations — structured data, clean URL structures, optimised page titles, local search setup. There's no point making your site look better if Google still can't find it. The technical and the visible work together.
What a makeover looks like in practice
The typical site I see
A business owner who paid someone to build their site three years ago. It looked fine at launch but hasn't been touched since. Page speed has crept up to six seconds. Half the meta descriptions are still the builder's placeholder text. The contact form sends to an email nobody checks. Google Business Profile has the wrong opening hours. The site exists, but it's not working.
What I do about it
I run a full technical audit — every page, every link, every image, every meta tag. Then I fix everything systematically: speed first, then SEO foundations, then local search, then conversion paths. By day 21, the site loads in under three seconds, ranks for local terms, and turns visitors into enquiries. Same site. Different results.
After the makeover
You get a complete report of everything I changed and why. You get 30 days of support to ask questions and request adjustments. And you get a website that actually does what it was supposed to do in the first place — bring in business.
The 21-Day Process
Three weeks, three phases. You see progress throughout, not a big reveal at the end.
Week 1: Foundations
Days 1-7
Full technical audit. Fix every broken link, speed issue, and mobile problem. Optimise images, clean up code, set up the SEO foundations your site is missing. The unglamorous work that makes everything else possible.
Week 2: Visibility
Days 8-14
Google Business Profile optimisation. Local citation building. Content restructured around the terms your customers actually search for. Competitor analysis to find the gaps they've left open.
Week 3: Conversion
Days 15-21
Lead generation optimisation. Trust signals positioned where they matter. Analytics and tracking configured. Final testing, handover, and 30 days of support to make sure everything sticks.
Website Makeover Pricing
One price. Everything included. No surprises at the end.
Complete Website Makeover
Everything your site needs, done properly
one-time investment
No monthly fees. No hidden costs.
- Full technical audit and every fix
- SEO foundations and structured data
- Google Business Profile optimisation
- Local citation building
- Speed optimisation and mobile fixes
- Conversion optimisation
- Analytics and tracking setup
- 30 days of post-launch support
Not sure if a makeover is the right fit?
Some sites need a makeover. Some need replacing entirely. I'll look at yours and tell you honestly which path makes more sense. If a new website design or a pay monthly site from £49/month would serve you better, I'll say so. Based in Telford, Shropshire, serving businesses across the UK.
How I Work
No mystery. Four steps from conversation to transformed site.
A Conversation
I look at your site and tell you what's wrong, what it will take to fix, and whether a makeover is the right approach. No obligation.
I Audit
Every page, every link, every image. Technical performance, SEO health, mobile experience, conversion paths. Nothing gets missed.
I Fix
Three weeks of systematic work. Speed, SEO, local search, conversions. You see progress throughout — no waiting for a big reveal.
Handover + Support
Full report of everything I changed and why. 30 days of support included. Ongoing SEO retainers available if you want to keep climbing.
Website Makeover — Frequently Asked Questions
Get answers to common questions about our services
Still Have Questions?
Chat with Tony directly — 26 years of experience, ready to help.
Related Services
The right service depends on where your site is today
Website Design
Starting from scratch? Professional business websites designed and built by one person. From strategy to launch, no handoffs.
SEO Health Fix
Technical SEO issues dragging your site down? I audit, diagnose, and fix the foundations so your content can actually rank.
SEO Services
Once the foundations are solid, ongoing SEO keeps you climbing. Technical optimisation, content strategy, and keyword targeting from £169/month.
Trusted by UK Businesses
Don't just take our word for it - see what our clients say
"Very good work from the moment we joined. We'll continue working with Tony for copywriting!"
Míriam Vélez Mañas
7 Oct 2021
"I had an amazing experience with We Build Store! They helped me bring my outdated website up to speed and I couldn't be happier with the results."
Ruth
Busy Bee Cleaning
14 Apr 2023
"Very patient, professional and a brilliant guide through any problems. Traffic through the store has increased significantly."
Kieran Richardson
18 Aug 2021
Perfect 5.0 Rating from 11 Google Reviews
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