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While SEO Builds
Expert PPC management that delivers instant visibility and qualified leads. Perfect complement to our growth packages for businesses ready to scale fast.
Why PPC + SEO = Maximum Growth
The perfect combination for businesses that want both immediate results and long-term success
SEO Growth
Best for: Long-term sustainable growth, building authority, cost-effective over time
PPC Results
Best for: Immediate visibility, testing markets, scaling proven winners, urgent growth needs
What Makes Our PPC Different
We focus on ROI, not vanity metrics. Every penny spent must generate business value.
ROI-First Approach
- ✓ Cost-per-lead reduction focus
- ✓ Quality score optimisation
- ✓ Wasted spend elimination
- ✓ Conversion rate improvement
100% Transparent
- ✓ Real-time dashboard access
- ✓ Monthly performance reports
- ✓ No hidden fees or markups
- ✓ Regular strategy calls
SEO Integration
- ✓ Keyword data sharing
- ✓ Message testing for SEO
- ✓ User intent analysis
- ✓ Accelerated organic growth
PPC Management Pricing
Premium add-on service designed to complement your growth package
Small Campaigns
£500-2,000/month ad spend
- Campaign setup (£499 one-time)
- Strategic campaign planning
- Ad copywriting and creative
- Landing page recommendations
- Bid management and optimisation
- A/B testing
- Monthly reporting and calls
Medium Campaigns
£2,000-5,000/month ad spend
- Campaign setup (£999 one-time)
- Advanced targeting strategies
- Multi-platform campaign management
- Custom landing page optimisation
- Advanced bid strategies
- Weekly performance reviews
- Dedicated account manager
- Conversion tracking setup
Large Campaigns
£5,000+/month ad spend
- Custom setup pricing
- Enterprise-level strategies
- Full-funnel campaign management
- Custom creative development
- Real-time optimisation
- Weekly strategy calls
- Priority support
- Advanced attribution modeling
All plans include: Strategic planning • No ad spend markups • Monthly reporting • Cancel with 30 days notice
Is PPC Right for Your Business?
Not every business is ready for PPC. Here's our honest assessment:
✅ PPC Works Best When:
- • You have a proven sales process that converts leads
- • Your customer lifetime value justifies acquisition costs
- • You need results faster than SEO can deliver
- • You're in a competitive market where visibility matters
- • You have budget to test and scale (£500+ monthly)
- • You want to complement your SEO efforts
❌ Consider SEO First If:
- • You're just starting out and haven't proven your sales process
- • Your budget is extremely tight (under £500/month total)
- • Your website doesn't convert visitors into leads yet
- • You can afford to wait 3-6 months for results
- • You don't have time to review and respond to leads quickly
- • Your business is purely seasonal with long off-periods
Our Honest Recommendation
If you're not sure whether PPC is right for your business, start with SEO first. Our growth packages will build a solid foundation, improve your conversion rates, and prove your sales process. Once that's working well, PPC becomes a powerful accelerator to scale what's already successful.
Campaign Types We Manage
From Google Ads to social media, we manage campaigns where your customers are searching
Google Ads
- → Search Campaigns: Target customers actively searching for your services
- → Shopping Ads: Perfect for e-commerce with product imagery
- → Display Remarketing: Stay top-of-mind with previous visitors
- → YouTube Ads: Video content for brand awareness and engagement
Social Media Advertising
- → Facebook & Instagram: Highly targeted demographic and interest-based campaigns
- → LinkedIn Ads: Perfect for B2B lead generation and professional services
- → Local Awareness: Target customers in your immediate service area
- → Cross-Platform Retargeting: Reach customers across all their favourite platforms
Frequently Asked Questions
Everything you need to know about our PPC management service
How much should I budget for PPC advertising?
It depends on your market and goals. We typically recommend starting with £500-1,000/month in ad spend to gather meaningful data, then scaling based on results. Remember, this is separate from our management fees.
How quickly will I see results?
Unlike SEO, PPC delivers immediate visibility. You'll start getting clicks within hours of launch. However, optimisation for best ROI typically takes 4-6 weeks as we gather data and refine targeting.
Can I manage PPC campaigns myself?
While platforms make it easy to spend money, effective PPC management requires ongoing expertise in bid strategies, negative keywords, ad testing, and conversion optimisation. Poor management often costs more than professional fees.
Do you require long-term contracts?
No long-term contracts required. We recommend a 3-month minimum to properly set up and optimise campaigns for best results, but you can pause or stop anytime with 30 days notice.
What's your typical success rate?
We typically achieve 20-50% reduction in cost-per-lead within the first 90 days while improving lead quality. Results vary by industry and competition, but our focus on ROI ensures every campaign delivers measurable business value.
How does PPC complement your SEO services?
PPC provides immediate data about which keywords convert best, helping inform our SEO strategy. We use PPC to test messaging, identify high-value opportunities, and provide instant visibility while your organic rankings build over time.
Ready to Accelerate Your Growth?
Let's discuss whether PPC is right for your business and create a strategy that delivers real ROI.
