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Latest Issue

Hot off the press - my most recent insights

NEW
Week 35, 2025
8 min read

The 20-Keyword Framework That Changes Everything (And Why Most SEO Fails)

Everything in SEO flows from getting the RIGHT 20 keywords - not 200, not 2000. Plus why Carlos at Escudero Auto chose my Ignite plan to transform his online presence.

"Why everything in SEO starts with the RIGHT 20 keywords. Plus: How Carlos at Escudero Auto is transforming his business with just 10 focused keywords, the service tier framework that scales perfectly, and why most agencies are targeting the wrong keywords entirely."

In This Issue:

  • Why 20 Keywords Beat 200 (The Focus Principle)
  • Carlos at Escudero Auto: New Website + 10 Keywords = Business Transformation
  • The £169 to £995 Service Framework That Actually Works
  • How DataForSEO Reveals Keywords Worth £1000s Monthly
  • The Weekly Content Formula That Drives Real Results
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