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Everyone's talking about AI models. Nobody's talking about the room the model works in. I gave the same material to two different AIs. One was situated. One wasn't. The results weren't even close.
If your rankings drop tomorrow, can your web developer show you exactly what changed and when? Mine can. Here's how a tool I'd never heard of twelve months ago became the backbone of how I run my business.
Everyone has access to the same AI. The difference isn't the tool - it's whether you've given it somewhere to stand. Situating AI is the craft that separates generic from yours.
Every musician I admire made the same choice - intimacy over scale, craft over volume. The small room isn't a limitation. It's where the work stays honest.
Before you rebuild, redesign or start from scratch - look at what you've already got. Retrofitting existing content and systems is faster, cheaper, and often more effective.
Stop having chats with AI. Start having sessions that build on each other. Here's how to make every conversation count.
AI wants to document everything. That instinct will bury your signal in noise. Here's how to keep it lean.
Most AI advice focuses on prompts. That's 30% of the work. Here's the architecture that makes AI useful instead of generic -- including the layer most people never build.
Theory without building is speculation. The insights that matter come from making things and seeing what they reveal.
How kitchen metaphors replaced gamification in our Claude Code workflow - and why weighted language installs better than levels.
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