Online stores, Shopify, selling strategies, and optimisation
9 articles in this category
Shopify leads the UK ecommerce market for good reason. But calling it a website builder misses the point. After twenty-six years building online stores, here's what I actually recommend — and when Shopify isn't the answer.
Step-by-step Wix to Shopify migration — data export, SEO redirect mapping, digital downloads, and the traps Wix sets on purpose. Real migrations, fixed pricing at GBP1,490, 2-week delivery.
Every dropshipper sells the same products and competes on price. I built a naming engine that makes my products unsearchable anywhere else. Here's why that changes everything.
I migrated a client from EKM to Shopify and their 3,000 products became 100. Your product count isn't what you think it is — here's what I learnt.
I walk through selling across multiple channels — Amazon, eBay, your own site — and how to manage inventory, shipping, and pricing without losing your mind.
Your customers can't pick it up, turn it over, or feel the weight. I walk through the product image strategy that actually builds trust — from studio shots to lifestyle context, with real before-and-after results.
EKM vs Shopify — which is better for your store? I compare both platforms and walk you through migration step by step. Data transfer, SEO, costs and timelines covered.
Shopify's default UK shipping setup costs you money on every non-mainland order. I show you exactly how to set up postcode-based shipping rates — with the four-zone template that fixes it.
Planning an eCommerce website build? I cover risk assessment, budgets, milestones, and launch — updated for 2026 with current Shopify and cloud-platform pricing.
I'm so confident in my services that I offer a complete money-back guarantee. If you're not completely satisfied with my work, I'll refund your investment - no questions asked.
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