Most agencies spend £50-100k on platform development and get half-finished systems that never quite work. I spent £5.33 a day with Claude Code and I built something I’m genuinely proud of.
Today I’m pulling back the curtain on every feature, every integration, and every capability I’ve built into the WBS Growth Platform - the internal tool that’s changed how I deliver SEO services.
In This Issue
Complete Financial Intelligence - Every Invoice and Revenue Stream Tracked
4-Source SEO Data Fusion That Spots Opportunities Competitors Miss
From 18-Hour Debug Sessions to 90-Second Feature Deployments
The Boutique Model at Scale - Premium Service Without the Overhead
Why This Platform Makes High-Value Service Tiers Possible
After months of development and countless iterations, here’s what I’ve actually built:
Core SEO Intelligence System
The foundation that makes everything else possible:
- Multi-Source Data Fusion: I combine audit data, Google Search Console, GA4, and DataForSEO into one unified intelligence view
- Audit Engine V2: I run complete website audits with recovery checkpoints and Google Sheets export
- Keyword Ranking Tracker: I monitor real-time positions across 20-50 keywords per client
- Competitor Analysis: I run side-by-side performance comparisons with market leaders
- Opportunity Detection: The system automatically identifies quick wins and high-impact improvements
This is where it gets expensive without proper architecture. One wrong integration costs weeks of refactoring. I learned that the hard way.
Financial Command Centre
Every penny tracked, every invoice managed:
- Complete Invoice Management: I migrated the full history and I track everything ongoing
- Revenue Intelligence: I have total visibility on business performance
- Payment Reconciliation: I automated the matching of payments to invoices
- Expense Tracking: I categorise and monitor every business cost
- P&L Reporting: I can see real-time profit and loss at a glance
- Bank Integration: I track balances across multiple accounts
- MRR Monitoring: I know my monthly recurring revenue to the penny
The reality is that most businesses have no idea what their true numbers are. I know mine to the penny.
Client Management
Not a CRM - a client success engine:
- Service Tier Management: From the entry-level tier right through to the premium service
- Pipeline Tracking: I score leads and I manage conversions through the funnel
- Task Management: I track weekly focus areas and delivery for every client
- Document Management: I log every piece of work I deliver and I store it properly
- Health Monitoring: I get automated alerts when something needs attention
- Communication Hub: I log emails, conversations, and meeting notes in one place
- Subscription Management: Stripe integration handles the automated billing
Content and Marketing Module
45+ blog posts managed, newsletters automated:
- Newsletter System: I write in MDX and I distribute through Brevo
- Campaign Management: I run email campaigns with full tracking
- Contact Database: I manage the full marketing contact list
- Editorial Calendar: I plan and schedule content properly
- Blog Integration: I run an Astro website with 45+ published articles
- SEO Content Generation: I use AI-assisted content creation to keep the pipeline full
The Integration Layer
This is where the real leverage lives:
Active Integrations (Production Ready)
- DataForSEO: Complete API integration for keyword and competitor data
- Stripe: Payment processing with full subscription management
- Brevo: Email delivery and campaign management (I replaced SendGrid)
- Firecrawl: Website scraping for comprehensive audits
- Google Sheets: Automated audit exports with conditional formatting
- Claude Code: AI-powered development and task automation
Phase 2 Integrations (In Progress)
- Google Search Console: Direct API access for search data
- Google Analytics 4: Traffic and conversion tracking
- Companies House: Business verification and monitoring
Complete solutions, not just features:
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SEO Audit Tool - A standalone audit-to-spreadsheet-to-landing-page pipeline. I built it to be white-label ready for agency partnerships.
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Astro Marketing Website - That’s webuildstores.co.uk. I migrated 45+ blog posts from WordPress. It’s modern, fast, and properly optimised.
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Trades Template - A complete Astro template for tradespeople. I built it as a recurring revenue stream.
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Migration Tools - I’ve built converters for WooCommerce to Shopify, Wix to WordPress, and WordPress to Astro. Every migration path a client might need.
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Emergency Recovery Kit - A complete disaster recovery system with weekly backups and restoration procedures. Because I never want to lose everything again.
The Technical Architecture
Database Design (Post-Decomposition)
models/
├── seo_intelligence.py # Rankings, audits, competitive
├── client_management.py # Relationships, communications
├── financial_systems.py # Invoices, payments, P&L
├── content_strategy.py # Campaigns, editorial
├── task_management.py # Workflow, delivery
├── health_monitoring.py # Alerts, diagnostics
└── business_intelligence.py # Analytics, reporting
The Numbers That Matter
£5.33/day
total development cost (Claude Code subscription)
- Traditional Cost: £50-100k+ for similar capabilities
- Efficiency Gain: I’m building at 40-80x the velocity of traditional development
- Development Time: Six months of steady iteration
What This Actually Enables
For Client Delivery
- 90-Second Audits: What used to take me hours now takes seconds
- Instant Opportunity Detection: The AI spots things I’d miss manually
- Comprehensive Reporting: I pull multi-source data into one view
- Proactive Monitoring: I catch issues before clients even notice them
For Business Operations
- Complete Financial Visibility: I track every transaction
- Automated Billing: Stripe handles the subscriptions
- Task Prioritisation: I use AI-driven focus areas to stay on track
- Scale Without Hiring: I can serve 30 clients as one operator
I built enterprise-grade platform capabilities for £5.33 a day. The boutique model works because the platform amplifies expertise - it doesn’t replace it.
The Compound Effect in Action
Month 1-2: I was building basic models and learning Django
Month 3-4: Integration hell. Everything broke constantly
Month 5-6: The architecture crystallised and the velocity exploded
Month 7+: I started shipping features in hours, not weeks
This is where the education paid off. I got the architecture right, and that changed everything.
What’s Missing (Honestly)
Because transparency matters:
- Client Portal: I deliberately haven’t built one - the boutique model doesn’t need it
- Mobile App: I built it desktop-first for power users
- Advanced Analytics: That’s a Phase 2 priority
- Team Features: I built this for one expert operator
- API Documentation: It’s internal use only at the moment
Next Week’s Preview
Week 40: “The Service Layer Revolution - How I’m Preparing for 10x Growth”
I’m implementing service layer architecture that will enable multiple developers working in parallel, microservices preparation, API versioning, and white-label deployment.
The platform that got me here will get me to £15k MRR.
Tony Cooper
We Build Stores
tony.cooper@webuildstores.co.uk
