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"Business Physics: A Business Owner's Guide To AI"

The Five Disciplines - diagnose which ones you have and which you're missing
The Conductor Model - direct AI like an orchestra, not a junior dev
The Scale Bias - how AI pushes you toward the wrong game (and how to stop it)
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Business Physics: A Business Owner's Guide To AI - Free Ebook by Tony Cooper
FREE
Join 108+ Smart Business Owners
Who've stopped patching and started thinking
10x
Velocity Increase
Build faster with AI partnership
£62,500
Cost Avoided
Real client case study results
26
Years Experience
Proven business development

What You'll Actually Learn

Everything you need to revolutionise your business development process
1

The Five Disciplines

IT, Programming, Process, Business, AI - diagnose which ones you have and which are holding you back
2

The Conductor Model

Direct AI like an orchestra - context, constraints, and mise en place before you touch the keyboard
3

The Trail as Proof

1,291 commits across 199 days. Every claim in this ebook is verifiable in a git log
4

The Scale Bias

How AI's training data pushes you toward enterprise thinking you don't need - and the defence

You'll Learn How To:

Diagnose which of the five disciplines you have and which you're missing
Direct AI like a conductor - context, constraints, and mise en place
Recognise when AI is pushing you toward someone else's playbook
Build context that compounds - so every session starts from where the last one ended
Start a daily practice that turns a generic AI tool into your specific partner
INSIDE THE EBOOK:
• The Five Disciplines self-diagnostic
• The Reduction (why context compounds)
• The Strategic Pause (when to stop building)
• 100:1 cost ratio - real economics, real numbers
Tony Cooper
26 years
Experience

Who's Tony?

Someone who figured out how to build things right the first time... after 26 years!

I've been building websites since 1999. Seen every disaster you can imagine. Projects that should take 2 weeks taking 6 months. Simple contact forms with 47 patches. WordPress sites held together by digital duct tape.

Then I had my £199 Elementor moment (page 3 of the ebook). Realised I was using AI to build complex systems, yet fighting with page builders like we're building with Dreamweaver again. Started thinking differently. Result: 4 days instead of 6 weeks. Same project, different approach.

Now we build websites that actually work. No patches. No drama. Just proper thinking before touching the keyboard.

100+
Businesses Helped
£2M+
Client Savings Generated

Don't Let Another Project
Waste Your Time & Money

The methods in this ebook could save you months of development time and tens of thousands of pounds. But only if you implement them before your next project starts.
✅ Completely FREE for email subscribers
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47 pages
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