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The Four-Layer Stack: How to Work With AI
Most AI advice focuses on prompts. That's 30% of the work. Here's the architecture that makes AI useful instead of generic.
Complete Insights Archive
Every article from 2019 to 2026. 31 posts and counting.
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2026 (9 posts)
The Small Room: Why I Chose Thirty Clients, Not Three Hundred
Every musician I admire made the same choice - intimacy over scale, craft over volume. The small room isn't a limitation. It's where the work stays honest.
The Power of Retrofitting: Why Improving What You Have Beats Starting Over
Before you rebuild, redesign or start from scratch - look at what you've already got. Retrofitting existing content and systems is faster, cheaper, and often more effective.
Stop Chatting With AI. Start Building With It.
Stop having chats with AI. Start having sessions that build on each other. Here's how to make every conversation count.
Why 'The Hartwell Bedside' Can't Be Found on Amazon
Every dropshipper sells the same products and competes on price. I built a naming engine that makes my products unsearchable anywhere else. Here's why that changes everything.
Stop AI Creating Sprawling Documentation
AI wants to document everything. That instinct will bury your signal in noise. Here's how to keep it lean.
You Can't Discover Anything If You Don't Build Anything
Theory without building is speculation. The insights that matter come from making things and seeing what they reveal.
One Michelin Star Forever
How kitchen metaphors replaced gamification in our Claude Code workflow - and why weighted language installs better than levels.
Why Your EKM Store Has 3,000 Products (But Your Shopify Store Will Have 100)
Migrating from EKM to Shopify? Your product count isn't what you think it is. Here's what I learned consolidating 3,000 EKM products into 100 Shopify products.
2025 (14 posts)
How Wiki-Based Information Changed Development Velocity: From Context Amnesia to Systematic Intelligence
Moving from monolithic documentation to wiki-based information systems transformed AI development velocity. Learn how structured narrative knowledge eliminates context loss and multiplies productivity.
How I Built a Keyword Ranking SEO Model That Actually Works (And Created 3 Service Pages in 90 Minutes)
Most SEO tools show you data. I built a Django-based keyword tracking system that shows strategy. Here's how I used it to identify 10 orphaned keywords and create complete service pages in 90 minutes with Claude Code.
Claude Code for Web Development: How I Build Websites 10x Faster Than Traditional Methods
Claude Code web development transforms how websites are built. Learn how this AI-powered tool delivers 10x faster development with real Energy Grants case study. Astro + Django stack.
Pay Monthly Websites UK: No Upfront Costs, Professional Design from £49/month
Compare pay monthly website plans in 2026. Zero upfront fees, professional design, hosting and SEO included. Perfect for UK small businesses and tradespeople.
99 PageSpeed: Claude Code + Astro vs WordPress
Bought Elementor. Wasted 2 hours on containers. Asked Claude Code for help. Built a 99/100 PageSpeed site in 4 days. Screenshots and method inside.
Perfect AI Content Strategy for Small Business
Discover how to perfect an AI content strategy for small business success. Learn the secrets to an effective AI content strategy for small business growth.
Building An AI Marketing Strategy: The 94-Revision System
Learn the 94-revision AI marketing strategy that generates MRR. Practical guide with step-by-step implementation. Real results from We Build Stores.
How to Set Up AI Projects That Actually Deliver Results
Unlock AI Project Success with structured planning and strategic setup. Discover how to ensure AI Project Success and achieve measurable results.
Can AI Produce Authentic Python, Django and React.js Code?
Discover how AI can generate authentic Python, Django and React.js Code. Learn to communicate effectively with AI for reliable coding solutions.
When the Algorithm Comes for Your Business
The algorithm is coming for your business. Here's how to use AI as an amplifier instead of fighting it - lessons from 25+ years of digital evolution.
Your Complete Guide To Multi-Channel Selling
Unlock the power of multi-channel selling and transform your business. Discover how multi-channel selling boosts brand visibility and sales growth.
Pain Point-Powered Content Strategy for Blog Success
Discover how a content strategy fueled by customer pain points can transform your blog into a lead-generating machine. Master content strategy now!
Harsh Truth: Why Your Marketing Isn't Working
Discover the brutal truth about failed marketing campaigns and learn the 7 actionable strategies to transform your business visibility and sales.
Become the Website Copywriting Superhero Your Company Needs
Discover the secrets to writing effective website copy, and learn how you can become the web copywriting superhero your company needs.
2024 (6 posts)
AI Writing Tools: Can They Improve Your Writing?
Read about the pros and cons of AI writing tools. Learn how AI can help you write with more panache, dash and brio than your competitors.
Expert Techniques to Boost Google Reviews
Get the inside scoop on how we're getting our clients more Google reviews, and start generating more enquiries for your new business today!
Boosting E-commerce Sales with Product Images
Learn how high-quality product images can boost ecommerce sales by building trust, enhancing customer experience, and driving conversions.
EKM to Shopify Migration: Complete 2026 Guide
Switching from EKM to Shopify? Our step-by-step guide covers everything you need to know for a smooth migration, from data transfer to SEO tips.
Master UK Shopify Shipping with Postcode-Based Rates
Master UK Shopify shipping with postcode rates. Avoid common pitfalls and protect profits with our guide to accurate UK Shopify shipping setups.
Cost of Building a Website in the UK: Get an Accurate Quote
Pricing a website in the UK? Get an accurate quote for building your website with our detailed breakdown of costs and essential considerations.
2021 (1 posts)
eCommerce Project Management: Complete Build Guide
Planning an eCommerce website build? This project management guide covers risk assessment, budgets, milestones and launch — updated for 2026 with current Shopify and cloud-platform pricing.
2019 (1 posts)
Engage Your Audience: Secrets to Riveting Blog Writing
Riveting your reader to their leather recliner and capturing their full attention for the duration of your new blog is a finely balanced high wire act.
