WEEK 42 • OCTOBER 2025 ================================================== THE £847 KEYWORD THAT CHANGED EVERYTHING One keyword optimization. £847 monthly value. 6 weeks. Here's exactly what happened. ================================================== Last Tuesday, one of my clients called me. Not an email. Not a message. An actual phone call. "Tony, something's happened. We're getting calls about industrial rubber matting. Lots of them. What did you do?" What I did was simple. What happened wasn't. -------------------------------------------------- IN THIS ISSUE: → The One Keyword Strategy — Why 20 keywords beat 200, and how to find YOUR money keywords → £847 Monthly from One Optimization — The Atlantic Rubber case study: Position 59 → Position 4 in 6 weeks → The Keyword Research Method Nobody Uses — Why search volume is a lie and how to find hidden gold → The Content That Converts — Exactly what we changed (and what we didn't touch) → Your 20 Keywords Blueprint — How to identify your high-value keywords this week -------------------------------------------------- £847 ADDITIONAL MONTHLY REVENUE FROM ONE KEYWORD -------------------------------------------------- THE ONE KEYWORD STRATEGY Most SEO agencies will sell you on 100+ keywords. Track everything. Report on everything. Celebrate tiny wins on keywords nobody searches for. Here's what I've learned in 25 years: You don't need 200 keywords. You need the RIGHT 20. Atlantic Rubber had 247 keywords in their old SEO report. We ignored 227 of them. We focused on 20. One of those 20 was "industrial rubber matting." Position 59 → Position 4 in 6 weeks. -------------------------------------------------- THE £847 TRANSFORMATION BEFORE: Page 6 of Google. 12 monthly visitors. £0 revenue attribution. AFTER: Page 1, Position 4. 287 monthly visitors. £847 average monthly revenue. WHAT WE CHANGED: • Restructured H1 and title tag for exact keyword match • Rewrote first 200 words to answer the search intent immediately • Added structured data for product specifications • Created internal link architecture from 5 supporting pages • Optimised images with descriptive filenames and alt text WHAT WE DIDN'T TOUCH: The product descriptions. The testimonials. The footer. 85% of the page stayed exactly the same. -------------------------------------------------- THE KEYWORD RESEARCH METHOD NOBODY USES Here's the secret most SEO agencies don't tell you: search volume is a lie. "Industrial rubber matting" shows 320 monthly searches in the tools. The reality? It's worth £847/month in actual revenue. THE METHOD I USE: 1. Commercial Intent Analysis: What's the buyer actually looking for? 2. Conversion Value Estimation: What's one customer worth? 3. Competition Reality Check: Who's ranking and why? 4. Your Unique Advantage: What can you offer that they can't? This method finds keywords that are: • Commercially viable (people ready to buy) • Competitively achievable (you can actually rank) • Revenue generating (not just traffic) -------------------------------------------------- YOUR 20 KEYWORDS BLUEPRINT This Week's Action: Identify your high-value keywords using this framework: 1. CORE SERVICE KEYWORDS (5-7 keywords) What do you actually do? Be specific, not generic. Example: "industrial rubber matting" not "rubber products" 2. PROBLEM-SOLUTION KEYWORDS (5-7 keywords) What problems do you solve? What are buyers searching for? Example: "anti-slip workshop flooring" not "flooring options" 3. LOCATION + SERVICE KEYWORDS (3-5 keywords) Where do you operate? Local intent is powerful. Example: "rubber matting supplier Manchester" 4. BUYING INTENT KEYWORDS (2-3 keywords) What do people search right before they buy? Example: "buy industrial rubber matting online" -------------------------------------------------- FIND YOUR £847 KEYWORD Book a free keyword strategy session: https://webuildstores.co.uk/contact -------------------------------------------------- P.S. Next week (Week 43): "The Content That Converts — Why Atlantic Rubber's testimonials page ranks higher than their homepage (and what that means for your website)." P.P.S. Want the complete "20 Keywords Framework" I use for every client? Reply with "KEYWORDS" and I'll send you the exact template, free. No catch. Just email me back. ================================================== WE BUILD STORES "Where 25 Years of Experience Delivers in One Hour What Twenty Hours of Not Knowing Cannot" Tony Cooper • Professional SEO Services webuildstores.co.uk tony@webuildstores.co.uk You're receiving this because you've engaged with We Build Stores content or requested our insights. Website: https://webuildstores.co.uk Newsletter archive: https://webuildstores.co.uk/newsletter We Build Stores Ltd, Registered in England & Wales ==================================================