WE BUILD STORES - NEWSLETTER ================================================== The Changelog Moment: Why I Publish Every Website Improvement (And Most Agencies Hide Theirs) Week 41, 2025 Tuesday, 8 October 2025 Where 25 Years of Experience Delivers in One Hour What Twenty Hours of Not Knowing Cannot OPENING Here's something that'll sound counterintuitive: I just published every single website improvement I've made since August. In public. For anyone to see. Including the mistakes, the fixes, and the "why didn't you do that properly the first time?" moments. Most agencies would rather eat glass than show that level of transparency. And that difference? That's worth understanding. IN THIS ISSUE: • The Transparency Weapon Nobody Uses — Why publishing your changelog builds more trust than hiding imperfections • 18 Versions in 90 Days — The complete chronicle of continuous improvement from 1.6 to 3.3 • The Systematic Intelligence Paradox — Why showing improvement beats appearing perfect • The Client Who Thought the Grass Was Greener — Why losing clients who don't value transparency is exactly right • Transparency as Competitive Moat — Why competitors can't copy systematic documentation -------------------------------------------------- THE MOMENT EVERYTHING CHANGED ================================================== Last Monday, I was looking at three months of git commits for webuildstores.co.uk. 316 commits. Everything from "SEO Perfection Achieved (42 Issues → 0)" to "Fix: Correct SEO vs PPC FAQ to reflect PPC services offering." *Big wins. Small fixes. Evolutionary improvements. Systematic refinement.* Most businesses bury this stuff. File it under "internal documentation." Hide the journey because showing continuous improvement somehow suggests you weren't perfect from the start. Here's what I did instead: Published the lot. Created a changelog page. Documented every version from 1.6 to 3.3. Made it public. Put a "What's New" link in the footer. Visit: https://webuildstores.co.uk/changelog CONTINUE READING THIS WEEK'S NEWSLETTER Get the full insights, including: • Why most businesses can't publish their changelog • The systematic intelligence paradox • The client who thought the grass was greener • Transparency as competitive moat • The live changelog with 19 versions and 97 improvements Read online: https://webuildstores.co.uk/newsletter-week-41 -------------------------------------------------- P.S. Next week: "The £847 Keyword That Changed Everything" — How one client went from page 3 to position 2 in 28 days, and why the fix took 15 minutes once we saw the data. P.P.S. Want the "Changelog Implementation Framework"? Reply with "TRANSPARENCY" and I'll send you the complete 3-stage system for turning your git commits into client-facing proof of systematic improvement. ================================================== Tony Cooper Founder We Build Stores tony.cooper@webuildstores.co.uk 01952 407599 You're receiving this because you've engaged with We Build Stores content or requested our insights. Website: https://webuildstores.co.uk We Build Stores Ltd, Registered in England & Wales