What I Actually Learned Building a Boutique Agency with AI in 2025

Tuesday 23 December 2025
Hi {firstname},

In This Issue:

  • The year AI stopped being a tool and became a colleague
  • What 40x velocity really means (and doesn't mean)
  • The three things that genuinely changed
  • What's different for 2026
  • The honest answer to 'will AI replace you?'

Last week I showed you the dashboard that tells truth - capacity metrics over vanity metrics, operational consciousness over emotional comfort.

This week, the Christmas edition I promised: What I learned building a boutique agency with AI in 2025.

Not the LinkedIn hype. Not the apocalyptic doom. Just what happened when I spent a year treating AI as a genuine business partner.

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