The Changelog Moment: Why Most Agencies Hide Their Work and We Publish Ours

Wednesday 8 October 2025
Hi {firstname},

In This Issue:

  • The Transparency Weapon Nobody Uses
  • Why Publishing Your Changelog Builds More Trust Than Hiding Imperfections
  • The 18 Versions That Chronicle 3 Months of Continuous Improvement
  • How Systematic Documentation Became Competitive Advantage
  • The Real Workspace Where Systematic Improvement Happens

Here's something that'll sound counterintuitive: I just published every single website improvement I've made since August. In public. For anyone to see. Including the mistakes, the fixes, and the "why didn't you do that properly the first time?" moments.

Most agencies would rather eat glass than show that level of transparency.

And that difference? That's worth understanding.

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