Why I Reverse-Engineered SEO Sequencing for SMEs - Start with Revenue Validation

Tuesday, 30 September 2025

In This Issue:

  • Why SEO Sequencing Matters More Than You Think
  • When Traditional Technical-First Approaches Excel (And When They Don't)
  • The Business Diagnostics Philosophy - Finding Root Causes, Not Symptoms
  • The House MD Approach to SEO - Diagnosis Before Treatment

Most SEO agencies start with technical audits. Then content analysis. Then eventually—maybe—they look at keyword research. I reversed the entire process, and it changed everything.

I've watched countless SMEs invest a lot of money in comprehensive audits—technical perfection, content excellence, beautiful site speed—only to discover they're ranking for keywords that generate zero revenue.

The technical work wasn't wrong. The sequencing was backwards for their business context.

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