Why everything in SEO starts with the RIGHT 20 keywords. Plus: How Carlos at Escudero Auto is transforming his business with just 10 focused keywords, the service tier framework that scales perfectly, and why most agencies are targeting the wrong keywords entirely.
Where 25 Years of Experience Delivers in One Hour What Twenty Hours of Not Knowing Cannot
Week 35, 2025
The 20-Keyword Framework That Changes Everything (And Why Most SEO Fails)
Thursday 28 August 2025
Here's what nobody tells you about SEO: Success isn't about ranking for everything. It's about ranking for the RIGHT keywords that actually drive business.
In This Issue:
Why 20 Keywords Beat 200 (The Focus Principle)
Carlos at Escudero Auto: New Website + 10 Keywords = Business Transformation
The £169 to £995 Service Framework That Actually Works
How DataForSEO Reveals Keywords Worth £1000s Monthly
The Weekly Content Formula That Drives Real Results
The Revelation That Changed My Entire Approach
Last month, I'm reviewing a prospect's SEO strategy. They're tracking 247 keywords. Sounds impressive, right?
Wrong.
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