# We Build Stores > Boutique SEO and web design consultancy run by Tony Cooper. 27 years in digital. Based in Shropshire, UK. One person plus AI — 30 clients maximum, by design. I build websites on Astro and provide ongoing SEO services for small businesses across the UK. ## Services - [SEO Services](https://webuildstores.co.uk/seo-services/): Search engine optimisation for small businesses. Technical SEO, content strategy, keyword tracking, Google Business Profile management. - [Website Design](https://webuildstores.co.uk/website-design/): Bespoke website design on Astro, Shopify, and WordPress. Fast, accessible, built for search. - [Shopify Website Design](https://webuildstores.co.uk/shopify-website-design/): Shopify store design, EKM and Magento migrations, ecommerce SEO. - [Astro Website Design](https://webuildstores.co.uk/astro-website-design/): Modern static site development on Astro. Lightning fast, zero JavaScript by default. - [Content Writing Services](https://webuildstores.co.uk/content-writing-services/): SEO content, blog posts, landing pages, product descriptions. - [Graphic Design](https://webuildstores.co.uk/graphic-design/): Logo design, brand identity, supporting imagery. - [Pay Monthly Websites](https://storebuilder.co.uk/pay-monthly-websites/): Affordable websites from GBP49/month with hosting, maintenance, and support included. - [Website Design Shropshire](https://webuildstores.co.uk/website-design-shropshire/): Local web design services for Shropshire businesses. ## Insights - [Escaping WordPress](https://webuildstores.co.uk/insights/escaping-wordpress-elementor-to-astro/): Why small businesses are leaving WordPress and what the alternatives are. - [Shopify as a Website Builder](https://webuildstores.co.uk/insights/shopify-website-builder-uk/): When Shopify makes sense for non-ecommerce businesses. - [Wix to Shopify Migration](https://webuildstores.co.uk/insights/migrating-from-wix-to-shopify/): Step-by-step guide to migrating from Wix to Shopify. - [Website Migration SEO](https://webuildstores.co.uk/insights/website-migration-seo/): Why rankings drop after a platform move, the 301 redirect map that stops it, and the checklist that protects them. - [What It Now Costs to Keep a Limited Company Alive (2026)](https://webuildstores.co.uk/insights/cost-of-running-a-limited-company/): The free company filing service closed in 2026 — what corporation tax software, the £50 confirmation statement, and Companies House identity verification cost a small UK company now, and the cheapest compliant route. - [Trivial Benefits, the Home Office, and What My Accountant Never Mentioned](https://webuildstores.co.uk/insights/trivial-benefits-and-what-your-accountant-never-told-you/): The legitimate, decades-old routes a small limited company can use — trivial benefits, the annual function, use of home — and why a few-hours-a-year accountant fee never hunts them down. Attention economics, not tax advice. ## Platform Comparisons - [WooCommerce vs Shopify](https://webuildstores.co.uk/insights/woocommerce-vs-shopify/): Which is right for a UK store, written by someone who migrates them. - [Wix vs Shopify](https://webuildstores.co.uk/insights/wix-vs-shopify/): What Wix does better, what Shopify does better, and how to tell which one your business needs. - [Magento vs Shopify](https://webuildstores.co.uk/insights/magento-vs-shopify/): What Magento still does better, what Shopify and Plus now match, and whether you're still the business Magento was built for. - [How to Choose a Shopify Web Designer](https://webuildstores.co.uk/insights/how-to-choose-a-shopify-web-designer/): What a real Shopify designer actually does, the questions that sort builders from theme-flippers, and what it should cost. - [Why Your Emails Are Going to Spam](https://webuildstores.co.uk/insights/emails-going-to-spam/): The SPF, DKIM and DMARC records that decide whether your email is trusted, the two-minute Gmail check, and the half of deliverability that fails silently inside your sending platform. - [Impressions But No Clicks](https://webuildstores.co.uk/insights/impressions-but-no-clicks/): Why a page can sit on the first page of Google thousands of times and produce no clicks, why the AI Overview explanation fails when you test it against a search that does click, and the ten-minute Search Console check. Practitioner writing about AI, ingeniculture, and the operating system has moved to https://tonycooper.co.uk/writing/ ## About - [About Us](https://webuildstores.co.uk/about-us/): Tony Cooper — 27 years in digital, solo operator, boutique consultancy model. - [FAQ](https://webuildstores.co.uk/faq/): Common questions about services, pricing, and approach. - [Contact](https://webuildstores.co.uk/contact-us/): Get in touch. Email: tony.cooper@webuildstores.co.uk ## Optional - [Newsletter](https://webuildstores.co.uk/newsletter/): Weekly newsletter on SEO, web design, and small business growth. - [Guarantee](https://webuildstores.co.uk/guarantee/): Service guarantee and commitment.